IBM Watson is a data analytics processor that uses natural language processing, a technology that analyzes human speech for meaning and syntax. IBM Watson performs analytics on vast repositories of data that it processes to answer human-posed questions, often in a fraction of a second.

The campaign's two ads - ”The Right AI” and “Transforming Business” - voiced by actor Oscar Isaac and directed by Bonaparte's Mario Clement - explain why having relevant data matters in generative AI and how technology can increase output and grow a business.

Merative L.P. Merative L.P., formerly IBM Watson Health, is an American medical technology company that provides products and services that help clients facilitate medical research, clinical research, real world evidence, and healthcare services, through the use of artificial intelligence, data analytics, cloud computing, and other ...

International Business MachinesIBM / Full name IBM (International Business Machines Corporation) is a multinational technology company headquartered in Armonk, N.Y. It was founded in 1911 as the Computing-Tabulating-Recording Company (CTR) and was later renamed to IBM in 1924.

IBM integrates technology and expertise, providing infrastructure, software (including market-leading Red Hat) and consulting services for clients as they pursue the digital transformation of the world's mission-critical businesses.

IBM is primarily owned by institutional investors, with Vanguard Group, BlackRock, and State Street being the top three. Vanguard Group owns 8.86% of IBM's shares, BlackRock owns 8.0%, and State Street owns 5.93%. The top individual shareholders include Arvind Krishna (IBM's CEO), Michelle H.

IBM was founded in 1911 in Endicott, New York; as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.

IBM is, perhaps, the best known computer company in the world. It began as the Computing, Tabulating & Recording Company (C-T-R) founded by Herman Hollerith in the late 1800s. Their first large contract was to provide tabulating equipment for the tabulation and analysis of the 1890 US census.

After having a placeholder name of NewCo, it was given the name Kyndryl in April 2021, with "Kyn" referencing "kinship" and "Dryl" referencing "tendril". On November 4, 2021, Kyndryl completed its separation from IBM and began trading as an independent company on the New York Stock Exchange under the ticker KD.

IBM is known for its hardware and software products, including computers, servers, storage systems and networking equipment. It also provides consulting, technology and business services, such as cloud computing, data analytics and artificial intelligence (AI).

Famous inventions and developments by IBM include: the automated teller machine (ATM), dynamic random access memory (DRAM), the electronic keypunch, the financial swap, the floppy disk, the hard disk drive, the magnetic stripe card, the relational database, RISC, the SABRE airline reservation system, SQL, the Universal ...

International Business MachinesIBM / Full name IBM, in full International Business Machines Corporation, leading American computer manufacturer, with a major share of the market both in the United States and abroad. Its headquarters are in Armonk, New York.