What the CarMax TV commercial - Reconditioning is about.

Title: CarMax TV Spot, 'Reconditioning'

[Opening scene]The TV spot starts with a captivating aerial view of a massive CarMax reconditioning facility. The camera zooms in on a bustling production floor filled with skilled technicians meticulously working on vehicles of various makes and models.

[Voiceover]"Welcome to the heart of CarMax—the reconditioning center."

The scene transitions to showcase a series of close-up shots, revealing the remarkable attention to detail the CarMax team puts into each vehicle. Technicians inspect and repair engines, paint exteriors, replace worn-out parts, and perform thorough interior cleanings.

[Voiceover]"At CarMax, our commitment to quality doesn't stop at our selection. We go the extra mile to ensure you're getting the best."

As the camera pans across the facility, it highlights the state-of-the-art tools and technologies employed by the technicians. An extensive testing area is shown, where vehicles undergo rigorous performance evaluations.

[Voiceover]"Every car we sell goes through a comprehensive 125+ point inspection."

The spot then cuts to a series of satisfied CarMax customers, highlighting their personal experiences and the peace of mind that comes with purchasing a reconditioned vehicle from CarMax.

[Voiceover]"We take pride in delivering the quality and reliability you deserve, backed by a 90-day warranty."

The music rises, and the commercial ends with a panoramic shot of a CarMax lot filled with vehicles that have undergone the reconditioning process. The CarMax logo, accompanied by the tagline "Drive what's next," appears on the screen, leaving viewers with a sense of confidence and trust.

[Voiceover]"CarMax. The way car buying should be."

The spot concludes with a call-to-action, encouraging viewers to visit their nearest CarMax location or go online to explore their vast inventory of reconditioned vehicles.

[Ending Scene]The final shot captures a happy family driving away in their newly purchased CarMax vehicle, showcasing that with CarMax's dedication to reconditioning, every customer can embark on their next journey with confidence.

Note: The description provided is an imaginative portrayal of a CarMax TV spot based on the available information. The actual CarMax TV spot, 'Reconditioning' may have variations in visuals, voiceover, and messaging.

CarMax TV commercial - Reconditioning produced for CarMax was first shown on television on October 18, 2015.