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Advertisers of the Land Rover Defender TV Spot, 'Above and Beyond Land' [T1]

Land Rover Defender TV commercial - Above and Beyond Land
Land Rover

Land Rover is a well-known British car manufacturer that specializes in producing luxury sport utility vehicles (SUVs). The company is known for its rugged, durable designs that can handle even the ro...

What the Land Rover Defender TV commercial - Above and Beyond Land is about.

Land Rover Defender TV commercial - Above and Beyond Land

Title: Above and Beyond Land - A Land Rover Defender TV Spot

Introduction:Land Rover Defender, the iconic off-road vehicle, has captured the hearts of adventure enthusiasts around the world. Its legendary capability and rugged charm have made it a symbol of exploration and a vehicle of choice for those who seek to conquer the toughest terrains. In one of their most memorable TV spots, titled "Above and Beyond Land," Land Rover celebrates the spirit of adventure and showcases the Defender's unparalleled off-road capabilities.

Description:The TV spot opens with a breathtaking aerial shot of a rugged, untamed landscape. The scene is set in a remote and challenging terrain, with steep cliffs, thick forests, and vast expanses of golden sand stretching as far as the eye can see. The camera zooms in, revealing the Land Rover Defender traversing the treacherous terrain effortlessly.

As the vehicle maneuvers through the rough terrain, the voiceover narrates the tagline, "Above and Beyond Land" - a nod to the Defender's ability to go beyond what is expected, conquering any obstacle that stands in its way. With each passing second, the spot captures the enduring spirit of the Defender, while also highlighting the vehicle's robust features and exceptional design.

The spot showcases the Defender's superior off-road performance, demonstrating its unmatched stability, traction, and capability to handle difficult terrains. From crossing rocky riverbeds to climbing steep hills, the Defender fearlessly tackles challenges that would make other vehicles quiver.

Throughout the TV spot, Land Rover establishes an emotional connection between the viewer and the Defender. The scenes transition from breathtaking landscapes to close-ups of the vehicle's rugged exterior, emphasizing the Defender's stunning design and attention to detail. The powerful imagery, coupled with a captivating soundtrack, evokes a sense of adventure and freedom.

Towards the end of the spot, the camera pans out, revealing a group of adventurers, clad in outdoor gear, standing around the Defender. They share laughter, camaraderie, and a deep sense of satisfaction, having experienced the thrill of exploring remote and uncharted territories, all made possible by the Land Rover Defender.

The TV spot concludes with the Land Rover logo and tagline, "Above and Beyond," reiterating the brand's commitment to crafting exceptional off-road vehicles that can take drivers to the farthest corners of the earth.

Conclusion:The Land Rover Defender TV spot, "Above and Beyond Land," encapsulates the essence of the iconic off-road vehicle. By showcasing its remarkable off-road capabilities amidst breathtaking landscapes, the spot connects viewers to the adventurous and free-spirited nature of the Defender. It serves as a powerful reminder that with a Land Rover Defender, there are no boundaries to exploration and adventure.

Land Rover Defender TV commercial - Above and Beyond Land produced for Land Rover was first shown on television on May 16, 2023.

Frequently Asked Questions about land rover defender tv spot, 'above and beyond land' [t1]

Morocco “When you're driving the Defender you can call on its incredible tech and capability wherever you find yourself.” Land Rover shot the footage in Morocco using several Defender models and accessories. The crew made the vehicles perform various ordinary 'day to day' activities – but in a truly extraordinary fashion.

The global TV, social, online and print campaign brings to life the fictional island of 'Above & Beyond', a wild and rugged land where only Land Rovers exist. Defenders roam free and day-to-day driving situations are treated to the classic Land Rover twist.

Jaguar Land Rover's Defender has unveiled a new advertising, social and sponsorship campaign for the Rugby World Cup. The films, directed by Scott Carthy through Annex, were filmed on location in Japan, France, and the UK.

Side-mounted Exposed Carbon Storage Box The Side-mounted Exposed Carbon Storage Box provides easy to access storage on the outside of the vehicle, and has a capacity of 24 litres with a maximum carrying capacity of 17kg.

UPDATE: We have now driven the new Land Rover Defender commercial 4x4 - read our full Land Rover Defender Hard Top review. The commercial vehicle van version of the all-new Land Rover Defender, officially called the Land Rover Defender Hard Top, is on sale in the UK with pricing starting at £35,820 (excluding VAT).

The filmmakers behind Land Rover's 'Spillway' stunt explain their efforts warding off death and disaster while making a stunning piece of drama for the UK's “longest ad break ever” Just south of the Arctic Circle in Iceland is the Kárahnjúkar Spillway.

All Range Rovers have the same Terrain Response system, meaning they can handle rivers, mountains, and cross deserts with relative ease. Add impressive towing capacity, adaptive air suspension, rock crawl mode, and plenty of ground clearance on top, and you get a luxury ride well worth the asking price.

At the top of the trim level mountain, you'll find the Range Rover SV. It brings added style and sophistication to the party. On the exterior, you'll notice accents like an SV-exclusive front bumper and grille design, along with white ceramic exterior badging.

The stunt, which you can see here, is a high budget production showing a Defender manoeuvring into a space on the edge of a steep cliff. Shots of its rear parking camera helping the driver get into position are spliced with the sounds of beeping parking sensors as the car comes closer to the edge.

The Land Rover Defender is to the countryside what the black cab is to London. The Queen has one, Sir Winston Churchill had one and Sir David Attenborough uses one for his adventures. It's the ultimate iconic British vehicle.

The exterior side-mounted gear carrier provides easy to access storage on the outside the vehicle..... we used ours as a bar when camping! (see photo). Designed for aerodynamic performance and to minimise wind noise, it is tested to ensure it can withstand harsh environments.

The value of these vehicles has been consistently rising, with some models selling for significantly more than their original purchase price. This is due to a combination of factors, including increasing demand, limited supply, and the reputation of Defenders as durable, capable, and iconic vehicles.

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Agenices

Agenices of the Land Rover Defender TV Spot, 'Above and Beyond Land' [T1]

Land Rover Defender TV commercial - Above and Beyond Land
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Land Rover Defender TV commercial - Above and Beyond Land
Spark44

Spark44 is a global advertising agency that specializes in creating immersive brand experiences for a range of clients. Founded in 2011, the company has since grown to become a global powerhouse, with...

Products

Products Advertised

Land Rover Defender
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