About AudiAudi AG is a German luxury automotive manufacturer headquartered in Ingolstadt, Germany. The company designs, engineers, manufactures, and distributes luxury vehicles worldwide. Audi is a me...
In 2018, Audi released a TV spot titled "The Interview" to promote their new Q5 model. The ad begins with a stern-faced interviewer asking a young man why he thinks he's qualified for a job. The candidate starts to describe his experience and skills when suddenly, the interviewer interrupts and asks him to demonstrate how he can handle pressure.
The candidate is then led to the parking lot where an Audi Q5 is waiting for him. The interviewer tosses him the car keys and tells him to take it for a spin, and the young man is surprised and delighted as he steps into the luxurious car. As he starts to drive, he realizes that the car has several advanced features that make driving a breeze.
The Q5 boasts a state-of-the-art infotainment system, a sunroof that lets in ample light, and a powerful engine that responds to even the slightest touch. The candidate is able to effortlessly navigate through traffic, and the interviewer looks on with admiration as he realizes that the young man might be the perfect fit for the demanding job.
The ad ends with the young man returning the car keys to the interviewer, who smiles knowingly as he hands the candidate a bifold. The young man opens it to reveal a job offer from Audi, and the message "Audi Q5 - Proven in the toughest of interviews."
Overall, the TV spot effectively highlights the luxury, performance, and advanced features of Audi's Q5 model. It also cleverly ties in the concept of interviewing with the competitive job market, positioning the Q5 as a vehicle that can help one stand out from the rest.
2018 Audi Q5 TV commercial - The Interview produced for Audi was first shown on television on April 17, 2017.
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