What the Dyson DC40 Animal TV commercial - Refuse to Settle is about.

The Dyson DC40 Animal TV Spot, 'Refuse to Settle' is a commercial featuring the Dyson DC40 Animal vacuum cleaner. The ad showcases the power and versatility of the product by highlighting its capability to remove pet hair and dirt from carpets, furniture and hard-to-reach areas.

The ad features several different shots of the vacuum in action, suctioning up pet hair from various surfaces around a house. The camera zooms in on a particularly stubborn clump of hair stuck to a rug, only to see the vacuum effortlessly remove it. The tagline "Refuse to Settle" is repeated throughout the ad, emphasizing the power of the machine and implying that people shouldn't settle for less when it comes to the cleanliness of their home.

The ad's tone is upbeat and energetic, with rock music playing in the background and upbeat editing techniques, such as quick cuts and fast camera movements, being used to keep the viewer engaged. The ad's messaging is clear - the Dyson DC40 Animal is the ultimate solution for pet owners in need of a powerful, effective vacuum cleaner.

Overall, the Dyson DC40 Animal TV Spot, 'Refuse to Settle' is a compelling commercial that emphasizes Dyson's commitment to quality and innovation in the realm of home cleaning products.

Dyson DC40 Animal TV commercial - Refuse to Settle produced for Dyson was first shown on television on October 2, 2013.