With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

The 9 Most Controversial Super Bowl Commercials

• Snickers: Manly.
• FedEx "Wizard of Oz"
• Just For Feet: Kenyan Runner.
• Salesgenie.com: Talking Pandas.
• Skechers: Dog Racing.
• Groupon: Tibet.
• Ram Trucks: Dr. Martin Luther King Jr.
• Dodge: I Will.

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969. The NFL considers any commercial activity that uses the term “Super Bowl” to be in violation.

Tubi Social media exploded with reaction videos after Tubi fooled Super Bowl viewers across the country with an ad that looked like the channel was being changed to their streaming platform.

Most expensive Super Bowl ads 2021 84 Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of 16.2 million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of 16 million.

Throughout the performance, Rihanna rubbed her pregnant belly, and her crotch. Her pregnant belly, like the rest of her sexualized body, was commodified in dance. Her entire body provided an erotic spectacle, a marker of the usual Super Bowl performance anytime women are involved.

The surprising truth is that halftime performers aren't paid to perform at the Super Bowl. Per league policy, the NFL covers all costs related to the production of the halftime show, but the talent doesn't take home a paycheck (although the NFL foots the bill for their travel expenses).

Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.

The most well-known Super Bowl performance is from 2004 when Justin Timberlake and Janet Jackson's “indecent exposure” permanently altered the show's course. Still, there are other halftime show controversies as well.

There's a reason commercials during the Super Bowl have to refer to the event as the "Big Game" rather than "Super Bowl LVII." The reason is that the term has been a registered NFL trademark since 1969, requiring commercials, radio hosts and other specific media personnel to pay to use the official name.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today. Advertising used to focus heavily on selling the product.