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Advertisers of the American Family Insurance TV Spot, 'Move In Day' Featuring Drew Scott, Jonathan Scott

American Family Insurance TV commercial - Move In Day
American Family Insurance

American Family Insurance is an insurance company that has been providing insurance services to its clients for over 90 years. The company was founded in Madison, Wisconsin and has grown to become the...

What the American Family Insurance TV commercial - Move In Day is about.

American Family Insurance TV commercial - Move In Day

In the American Family Insurance TV Spot titled "Move In Day," the charismatic duo of Drew and Jonathan Scott, popularly known as the Property Brothers, take center stage. This emotionally-driven commercial captures the excitement and joy of a family moving into their new home, highlighting the role American Family Insurance plays in protecting what matters most.

The ad begins with an aerial shot of a picturesque neighborhood, filled with moving trucks and happy families. As the camera zooms in, we are introduced to a young couple, played by actors, who are about to embark on their journey as homeowners. They are greeted by Drew and Jonathan, who are there to lend a helping hand and make this move-in day a memorable experience.

The brothers demonstrate their signature charm and expertise as they guide the couple through the home, pointing out key features and offering helpful insights. Their passion for home improvement and dedication to their craft shines through as they effortlessly engage with the couple, making them feel at ease during this momentous occasion.

Throughout the commercial, the ad highlights the importance of protecting one's new investment. American Family Insurance is portrayed as the reliable partner that offers peace of mind, safeguarding the couple's home and belongings from unexpected events like accidents, theft, or weather-related incidents. The brand's commitment to protecting families and their cherished possessions is emphasized as the couple expresses their gratitude for having the right insurance coverage.

The emotional connection between the Property Brothers, the couple, and American Family Insurance is further emphasized through heartwarming moments. As the family settles into their new abode, the brothers gift them a customized welcome mat, symbolizing the warm and inviting nature of their home. This gesture signifies the bond formed not only between the couple and their new home but also between the family and their insurance provider. It highlights American Family Insurance's dedication to being more than just an insurance company, but a caring ally throughout life's ups and downs.

The American Family Insurance TV Spot, "Move In Day" featuring Drew and Jonathan Scott, blends genuine human emotions with witty banter and showcases the brothers' passion for helping families create their dream homes. It successfully conveys the message that American Family Insurance is the trusted ally for families in protecting what matters most as they embark on their homeownership journey.

American Family Insurance TV commercial - Move In Day produced for American Family Insurance was first shown on television on June 9, 2022.

Frequently Asked Questions about american family insurance tv spot, 'move in day' featuring drew scott, jonathan scott

Welcoming the Scott Brothers to the Family Drew and Jonathan Scott are in the business of creating dream homes - and we're dedicated to protecting them.

Dean Winters

Dean Winters
BornDean Gerard Winters July 30, 1964 New York City, U.S.
OccupationActor
Years active1995–present
RelativesScott William Winters (brother)

Get to know the characters who make up our insurance team.

  • Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
  • Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
  • Alan.
  • Mara.
  • Rodney.

Farmers is known for its series of humorous commercials featuring some of the weirdest and wackiest insurance claims the company has received. These include a car stuck on a rooftop, an engagement ring stolen by “romantic rodents,” and an RV smashed by a swing set hurled by an angry moose.

comedian Stephanie Courtney Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.

Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

Insurance companies know that our products aren't exciting, or even something most people want to think about. To combat that, most commercials are made to be amusing to grab people's attention.

In a fiercely competitive industry such as insurance, advertisements can be a powerful tool to help companies cut through the clutter and grab consumers' attention. This is the main reason why many insurers spend a lot of money to come up with the best insurance commercials.

actor Reginald VelJohnson Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.

“Insurance unfortunately, does not have the best reputation and there is a general distrust of insurance companies perpetuated by poor customer service and unpaid claims,” she says. “Overturning this perception is an ongoing challenge for us, particularly as a new brand in the market.”

TV Advertising Increase Sales It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.

Videos

Watch American Family Insurance TV Commercial, 'Move In Day'

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Actors

Actors who starred in American Family Insurance TV Spot, 'Move In Day' Featuring Drew Scott, Jonathan Scott

Blythe Howard photo
Drew Scott photo
Agenices

Agenices of the American Family Insurance TV Spot, 'Move In Day' Featuring Drew Scott, Jonathan Scott

American Family Insurance TV commercial - Move In Day
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

American Family Insurance TV commercial - Move In Day
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Products

Products Advertised

American Family Insurance Auto Insurance
American Family Insurance Home Insurance
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