American Family Insurance is an insurance company that has been providing insurance services to its clients for over 90 years. The company was founded in Madison, Wisconsin and has grown to become the...
In the American Family Insurance TV Spot titled "Move In Day," the charismatic duo of Drew and Jonathan Scott, popularly known as the Property Brothers, take center stage. This emotionally-driven commercial captures the excitement and joy of a family moving into their new home, highlighting the role American Family Insurance plays in protecting what matters most.
The ad begins with an aerial shot of a picturesque neighborhood, filled with moving trucks and happy families. As the camera zooms in, we are introduced to a young couple, played by actors, who are about to embark on their journey as homeowners. They are greeted by Drew and Jonathan, who are there to lend a helping hand and make this move-in day a memorable experience.
The brothers demonstrate their signature charm and expertise as they guide the couple through the home, pointing out key features and offering helpful insights. Their passion for home improvement and dedication to their craft shines through as they effortlessly engage with the couple, making them feel at ease during this momentous occasion.
Throughout the commercial, the ad highlights the importance of protecting one's new investment. American Family Insurance is portrayed as the reliable partner that offers peace of mind, safeguarding the couple's home and belongings from unexpected events like accidents, theft, or weather-related incidents. The brand's commitment to protecting families and their cherished possessions is emphasized as the couple expresses their gratitude for having the right insurance coverage.
The emotional connection between the Property Brothers, the couple, and American Family Insurance is further emphasized through heartwarming moments. As the family settles into their new abode, the brothers gift them a customized welcome mat, symbolizing the warm and inviting nature of their home. This gesture signifies the bond formed not only between the couple and their new home but also between the family and their insurance provider. It highlights American Family Insurance's dedication to being more than just an insurance company, but a caring ally throughout life's ups and downs.
The American Family Insurance TV Spot, "Move In Day" featuring Drew and Jonathan Scott, blends genuine human emotions with witty banter and showcases the brothers' passion for helping families create their dream homes. It successfully conveys the message that American Family Insurance is the trusted ally for families in protecting what matters most as they embark on their homeownership journey.
American Family Insurance TV commercial - Move In Day produced for American Family Insurance was first shown on television on June 9, 2022.
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