What the Panini NFL Trading Cards TV commercial - 2017 Rookies: We All Collect Something is about.

The Panini NFL Trading Cards TV Spot, '2017 Rookies: We All Collect Something,' is a heartwarming and inspiring commercial that celebrates the love of collecting and the excitement of discovering new talent.

The commercial begins with a young boy eagerly opening a pack of Panini NFL trading cards. As he flips through the cards, we see images of some of the league's newest stars, including Patrick Mahomes, Deshaun Watson, and Christian McCaffrey.

Suddenly, the scene changes, and we see the young boy standing on the field with these same rookies, who have now become NFL superstars. The rookies talk about their own personal collections and how important it is for them to be included in such a passionate pastime.

Throughout the commercial, we see the joy and excitement that collecting can bring, whether you're a young fan just starting out or a seasoned veteran with a shelf full of cards.

Finally, the commercial ends with a message of inclusivity and encouragement to all collectors, no matter what they collect. As one of the rookies says, "We all collect something," reminding us that collecting is a universal pastime that connects us all, regardless of age, race, or background.

Overall, the Panini NFL Trading Cards TV Spot, '2017 Rookies: We All Collect Something,' is a powerful reminder of the joy of collecting and the excitement of discovering new talent on and off the field. Whether you're a lifelong collector or just starting out, this commercial is sure to inspire and excite you.

Panini NFL Trading Cards TV commercial - 2017 Rookies: We All Collect Something produced for Panini was first shown on television on September 4, 2017.