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Big Lots TV commercial - Bigionaires
Big Lots

Big Lots is a well-known American retail company that specializes in providing a wide range of merchandise at discounted prices. With over 1,400 stores across the United States, Big Lots has establish...

What the Big Lots TV commercial - Bigionaires is about.

Big Lots TV commercial - Bigionaires

Title: Big Lots TV Spot, 'Bigionaires' Featuring Retta

Introduction:In this captivating and humorous TV spot, Big Lots, the well-known discount retailer, presents a unique concept that combines wealth, luxury, and the everyday shopper. With comedian and actress Retta at the helm, this ad takes viewers on an entertaining journey featuring "Bigionaires" who strike it rich with unbeatable deals at Big Lots.

Scene 1: The Extravagant MansionAs the camera pans across an opulent mansion, featuring expensive décor and a picturesque landscape, the voiceover introduces the concept of the "Bigionaires." The camera then focuses on Retta, dressed in elegant attire, standing on the mansion's grand staircase.

Voiceover:"Introducing the Bigionaires, the savvy shoppers who turn discount into decadence!"

Scene 2: The Surprise RevealCut to a room filled with Big Lots products, ranging from furniture and electronics to home decor and bedding. Retta enthusiastically explains how each of these luxurious items can be found at incredible prices in Big Lots stores.

Retta:"Take a look at this velvet sofa, or this crystal chandelier. Can you believe they're from Big Lots? Champagne taste on a cola budget? We've got you covered!"

Scene 3: Shopping SpreeThe scene transitions to a montage of the Bigionaires shopping at Big Lots. They are seen joyfully picking out stylish clothing, scooping up bargain-priced gourmet food, and even grabbing high-end electronics, all while getting the best deals possible.

Retta:"Whether you're after designer handbags, premium bedding, or brand-name appliances, Big Lots has the goods to up your game without breaking the bank!"

Scene 4: The Reveal of the True IdentityAs the Bigionaires continue their shopping spree, the ad takes a twist. The camera zooms in on one Bigionaire, surrounded by a crowd of onlookers. With a mischievous smile, she reveals her true identity - a regular person who discovered Big Lots and became a Bigionaire in their own right.

Retta:"Because why pay more when you can be a Bigionaire?"

Scene 5: The Group ShotThe ad concludes with a group shot of Bigionaires, all dressed impeccably and surrounded by their Big Lots purchases. They pose confidently, showcasing that financial success and luxury can be achieved by shopping smartly at Big Lots.

Voiceover:"Be a Bigionaire like Ret

Big Lots TV commercial - Bigionaires produced for Big Lots was first shown on television on April 24, 2021.

Frequently Asked Questions about big lots tv spot, 'bigionaires' featuring retta

Big Lots Today Today we offer an extensive assortment of brand-name items and quality products, including food, furniture, seasonal items, electronics and accessories, home décor, toys, and gifts. Our customers may be on a tight budget, or they may just enjoy our treasure-hunt atmosphere.

“A large percentage of Big Lots' inventory comes from after-season overstock and discontinued products from retailers and manufacturers,” explains Brent Shelton, of deals website FatWallet. Take a look at what to expect -- and how to save even more -- on your first or next visit to Big Lots.

Consolidated Stores Corp. agreed to limit their use of the Odd Lots name to stores located within a certain radius of Columbus. Beyond the radius, Consolidated began opening stores under the Big & Small Lots name. Eventually, all Odd Lots stores were rebranded as Big Lots.

Big Lots, which operates more than 1,400 stores nationwide, specializes in cutting deals on closeouts and overstocks from other retailers. Big Lots buys it on the cheap and sells it that way.

“Our decision to change the names of our stores across the country to Big Lots is about building a national brand,” said Michael J. Potter, chairman and CEO. “By focusing on brand name closeout retailing, we're building on our solid foundation as the leading broadline closeout retailer.”

Our client is so tuned into its target audience that she even has a name, "Jennifer." This value-driven woman likes to share her opinions, takes pride in her home, is a nurturer and likes family time, so the holidays are a big deal.

Big Lots on Friday reported a quarterly loss of $206.1 million. The retailer's net sales fell 18.3% to $1.1 billion compared to $1.38 billion last year. Comp sales were down 18.2% year over year, which the company attributed to the macroeconomic and vendor disruption.

However, Big Lot's financial performance fell in 2022 and 2023 due in part to reduced customer demand for retail goods and supply chain issues limiting the availability of products across all retail sectors, he said.

The Big Lots chain traces its history back to 1967 when Consolidated Stores Corporation was formed in Ohio by Sol Shenk. In 1982, Consolidated Stores Corp. opened its first closeout store, called Odd Lots, in Columbus, Ohio.

Big Lots Inc (NYSE:BIG) Institutional investors hold a majority ownership of BIG through the 74.79% of the outstanding shares that they control. This interest is also higher than at almost any other company in the Discount Stores industry.

Consolidated Stores Corp. agreed to limit their use of the Odd Lots name to stores located within a certain radius of Columbus. Beyond the radius, Consolidated began opening stores under the Big & Small Lots name. Eventually, all Odd Lots stores were rebranded as Big Lots.

Jennifer is the name given to the Big Lots shopper collective, and the goal is to provide her with a consistent, pleasing and rewarding experience every time she walks into the store or accesses the website.

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Agenices

Agenices of the Big Lots TV Spot, 'Bigionaires' Featuring Retta

Big Lots TV commercial - Bigionaires
Media Storm

Media Storm is a leading media agency located in New York City that specializes in marketing and advertising for entertainment brands. Established in 2001, the company is known for its innovative appr...

Big Lots TV commercial - Bigionaires
O'Keefe Reinhard & Paul

O’Keefe Reinhard & Paul (OKRP) is a Chicago-based advertising agency that was founded in 2007 by two former Leo Burnett executives, Tom O’Keefe and Matt Reinhard, and Nick Paul, a veteran of Y&R. The...

Big Lots TV commercial - Bigionaires
SBC Advertising

SBC Advertising is a full-service advertising agency that provides innovative and strategic marketing solutions to businesses across a range of industries. The company was founded in 1971 by a group o...

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