1971: In partnership with the Ad Council, launched what became known as the “Crying Indian” PSA campaign, iconic symbol of environmental responsibility and one of the most successful PSA campaigns in history. 1973: Research reveals the three reasons why people litter and the seven primary sources of litter.

The survey found that 94% of Americans support recycling, and 74% say it should be a top priority. But only about 35% of people actually recycle.

Keep America Beautiful joined with the Ad Council in 1961 to popularize the idea that individuals must help protect against the effects litter has on the environment. Gioni came up with the 1963 television campaign theme "Every Litter Bit Hurts." Another campaign in 1964 featured the character Susan Spotless.

They created a public advertising campaign called “Keep America Beautiful”. The campaign's only goal was to reduce litter without harming consumer culture. It promoted the idea that litter was the fault of consumers, not the polluting corporations.

Keep America Beautiful was founded in December 1953 by a group of American corporations (including companies such as the American Can Company, the Continental Can Company, and Owens-Illinois Glass Co.), nonprofit organizations (the Izaak Walton League, National Council of State Garden Clubs, and the U.S. Brewers ...

1953 1953 to 2000. In the aftermath of magazine ads promoting beverage cans as “throwaways”, Keep America Beautiful (KAB) was founded in 1953 by a group of businessmen from the beverage and packaging industries. Their purported interest was to curb the growing problem of litter.

In fact, Swedish recycling is so efficient, that they ran out of trash. The recycling rate in Sweden is almost 99 percent and has been for many years.

Sweden Sweden recycles an astounding 99 percent of locally-produced waste, thanks to the sensitiveness of its citizens to the environment and sophisticated collection techniques.

This charity's score is 97%, earning it a Four-Star rating. If this organization aligns with your passions and values, you can give with confidence.

litterbug The Keep America Beautiful campaign pushed the new idea of a “litterbug”. In 1947 a writer at the American Advertising Council created the term “litterbug”. A litterbug was someone who threw their trash in places other than trash cans.

Jennifer Denney Lawson - President and CEO - Keep America Beautiful | LinkedIn.

ABA member companies The Coca-Cola Company and PepsiCo were among the founding members of Keep America Beautiful (KAB) in 1953, and America's leading beverage companies continue to partner with KAB to support recycling infrastructure around the country.