Can-Am Off-Road TV Spot, '2023 Lineup' Song by Moontricks.

Paul Marcarelli (born May 24, 1970) is an American actor, who is currently a spokesman for T-Mobile. He is best known for being the ubiquitous "Test Man" character in commercials ("Can you hear me now?") for Verizon Wireless from 2002 to 2011.

Watch the English version on YouTube shared by user Ad Archives. Please note that, as usual with commercials, some local versions are known to exist as well.

Since 2016 Marcarelli has been working as a Sprint (later merged with T-Mobile) spokesman and often refers to his switch from Verizon to Sprint in the commercials in which he appears.

That line - "Can you hear me now?" - became Verizon's catchphrase for the next nine years. It was an interesting marketing strategy.

A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

"Dream On" is a power ballad by Aerosmith from their 1973 eponymous debut album.

After nine years, Marcarelli's contract with Verizon ended in 2011. He was then approached by Verizon's rival Sprint to try their service. Marcarelli was impressed - so Sprint asked him to star in a TV campaign titled "Paul Switched."

Verizon says 'Can You Hear Me Now?'

Home Depot's The "You Can Do It. We Can Help" slogan is at the heart of Home Depot's $350 million ad campaign.

Paul Marcarelli Paul Marcarelli (born May 24, 1970) is an American actor, who is currently a spokesman for T-Mobile. He is best known for being the ubiquitous "Test Man" character in commercials ("Can you hear me now?") for Verizon Wireless from 2002 to 2011.

Instrumental music is generally used as a “soundbed” for commercials with spoken words or voiceovers in the foreground. Other times it's useful for illustrating a humorous situation or somber scenario.