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Exxon Mobil TV commercial - Algae Potential
Exxon Mobil

OverviewExxonMobil is an American multinational oil and gas corporation headquartered in Irving, Texas, United States. It is one of the largest publicly traded companies by market capitalization in th...

What the Exxon Mobil TV commercial - Algae Potential is about.

Exxon Mobil TV commercial - Algae Potential

Title: Exxon Mobil TV Spot - 'Algae Potential'

Introduction:Exxon Mobil, a leading energy company, has been investing in innovative ideas and technologies to create sustainable solutions for the world's energy needs. In their television spot titled 'Algae Potential,' Exxon Mobil introduces viewers to one of their groundbreaking initiatives: exploring the immense potential of algae as a renewable source of energy. This advertisement showcases their commitment to reducing carbon emissions and highlights the promising future that algae holds in shaping a greener world.

Description:The 'Algae Potential' TV spot opens with a scenic view of a lush green landscape, capturing the beauty of nature. As peaceful music plays in the background, the camera zooms in on a transparent glass tube, revealing a vibrant green substance—algae. The narrator's voice enters, explaining the wonders that algae can provide as an abundant, renewable energy source.

The visuals transition to a state-of-the-art Exxon Mobil research facility, which stands as a testament to their dedication towards sustainable innovation. Here, scientists and experts are shown working diligently with microscopic algae under controlled conditions. Through animated graphics and captivating visual effects, the advertisement demonstrates how algae can be converted into biofuel, offering a cleaner alternative to traditional fossil fuels.

The commercial then takes us on a journey, showcasing a diverse range of industries that would benefit from the application of algae-based biofuel. We see futuristic airplanes, cargo ships, and automobiles powered by algae-based fuel, emitting considerably fewer emissions compared to conventional fuel sources. The narrative stresses the importance of these advancements in reducing greenhouse gas emissions, combating climate change, and preserving the environment for future generations.

Exxon Mobil further highlights their commitment to the research and development of algae-based biofuels by partnering with leading academic institutions and collaborating with visionary scientists. The screen displays images of scientists exchanging ideas, conducting experiments, and monitoring algae growth patterns in sophisticated laboratories. The company's dedication to sustainability and their proactive approach to finding alternative energy sources shines through.

As the advertisement nears its conclusion, the focus shifts back to nature. The camera pans across a beautiful algae farm, capturing the breathtaking sight of algae-filled ponds, gently swaying in the breeze. The narrator emphasizes that algae cultivation requires less land and freshwater compared to traditional biofuels such as corn or sugarcane, demonstrating its efficiency and eco-friendliness.

The 'Algae Potential' TV spot concludes with Exxon Mobil's logo and the tagline, "Harnessing Nature's Power, Together." This final message encourages viewers to join the journey towards a greener future and underscores Exxon Mobil's commitment to working collaboratively with communities and stakeholders to make sustainable energy a reality.

Conclusion:Exxon Mobil's TV spot, 'Algae Potential,' effectively communicates the company's commitment to sustainable energy solutions while highlighting the immense potential of algae as a renewable energy source. Through striking visuals, compelling narration, and a strong call to action, this advertisement inspires viewers to consider the crucial role that algae-based biofuels can play in reducing carbon emissions and ensuring a healthier and greener world for generations to come.

Exxon Mobil TV commercial - Algae Potential produced for Exxon Mobil was first shown on television on October 18, 2019.

Frequently Asked Questions about exxon mobil tv spot, 'algae potential'

United States

  • Algenol.
  • Algoil Energy.
  • Algoil Industries, Inc.
  • Applied Research Associates, Inc. - based in Albuquerque, New Mexico; algae biofuel research in Panama City, Florida office.
  • Aquatic Energy.
  • Aurora Algae (closed; formerly Aurora Biofuels)
  • Bio Fuel Systems.
  • Blue Marble Energy.

Highest-yielding algae. The algae used in biodiesel production are usually aquatic unicellular green algae (Chlorophyceae). This type of algae is a photosynthetic eukaryote characterized by high growth rates and high population densities.

Species. Research into algae for the mass-production of oil focuses mainly on microalgae (organisms capable of photosynthesis that are less than 0.4 mm in diameter, including the diatoms and cyanobacteria) as opposed to macroalgae, such as seaweed.

Algal oils, just like oils produced by soy, canola, palm and the less-known jatropha plants, can be made good biodiesel feedstocks through transesterification. In that process, a catalyst creates a biodiesel fuel (consisting of fatty acid methyl esters) by hydrolyzing and methylating fatty acids in the oils.

The largest seaweed-producing countries are China, Indonesia, and the Philippines. Other notable producers include South Korea, North Korea, Japan, Malaysia, and Zanzibar (Tanzania). Seaweed farming has frequently been developed to improve economic conditions and to reduce fishing pressure.

Advantages for Biofuels Algae also efficiently recycle atmospheric carbon. While algae comprise less than 2 percent of global plant carbon, they absorb and fix up to 50 percent of atmospheric carbon dioxide(30 billion to 50 billion metric tons per year), converting it to organic carbon.

Potential Pathways to Biofuels The carbohydrates (sugars) from algae can be fermented to make additional biofuels, including ethanol and butanol, as well as other products such as plastics and biochemicals. Biomass from algae can be used for pyrolysis oil or combined heat and power generation.

Algae can be used to generate energy in several ways. One of the most efficient ways is to produce biodiesel from algal oil by transesterification. One of the main obstacles to fully taking advantage of lipid-producing microalgae is the ability to successfully and efficiently extract oil from the biomass cells.

Algae are renewable resources for biofuels that can be grown on non‐arable lands, using saltwater or brackish water. A significant advantage of using algae for biofuels is that it need not displace farmland used for growing food sources.

The oil can be extracted from algae using a mechanical press, as seen in figure 1. This process - which forces the algal paste into a nozzle that removes oil and expels much drier biomass - can extract up to 70% of the algal oil, but generally requires a dry algae feedstock. Dry algae is the product of dewatering.

The key advantages of algae-based biofuel

  • Zero carbon footprint. Algal fuel is not only totally bio-based but also its combustion is 100% carbon neutral.
  • Easily-adaptable technology.
  • From lands to labs.
  • High efficiency.
  • Sustainable production.
  • Rapid growth.
  • Complex processing.
  • High demand for water.

Giant bladder kelp Giant bladder kelp (M. pyrifera) is the largest alga species, measuring up to 65 metres (215 feet) long, and is thought to have the fastest linear growth rate of any organism on Earth.

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Actors who starred in Exxon Mobil TV Spot, 'Algae Potential'

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Agenices of the Exxon Mobil TV Spot, 'Algae Potential'

Exxon Mobil TV commercial - Algae Potential
Euro RSCG

Euro RSCG was a global advertising agency network that operated across the world and was headquartered in Paris, France. It was founded in 1991 and has had a significant presence in various regions ac...

Exxon Mobil TV commercial - Algae Potential
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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