What the NFL TV commercial - We See You: Mentors is about.

The NFL has released a new TV spot titled 'We See You: Mentors' featuring Dion Dawkins, a talented offensive tackle for the Buffalo Bills. The ad focuses on the important role that mentors play in the lives of young athletes. The spot is part of the NFL's larger campaign to celebrate the different ways that football unites, inspires, and impacts people's lives.

The ad opens with Dawkins seated in front of a group of young athletes, all of whom look up to him with admiration. He speaks directly to them, noting how challenging it can be to navigate the ups and downs of life as a young athlete. Dawkins shares some of his own experiences, including the impact that his mentors have had on his life both on and off the field.

As the ad plays, images of Dawkins practicing, competing, and interacting with young athletes flash across the screen. We see him joking around with them, cheering them on, and offering instruction and encouragement. The spot does an excellent job of demonstrating the powerful bond that develops between mentors and aspiring athletes.

Throughout the ad, Dawkins emphasizes the importance of having a mentor to guide you through both the highs and lows of sports. He explains how his mentors have helped him to overcome obstacles and achieve his goals. With a moving final line, he tells the young athletes in front of him, "When you find that person who's going to take you to the next level, you hold on to them tightly."

Overall, the 'We See You: Mentors' ad is a powerful reminder of the positive impact that mentors can have on the lives of young athletes. Through the inspiring story of Dion Dawkins and his mentors, the NFL's latest ad celebrates the enduring power and impact of football on people's lives.

NFL TV commercial - We See You: Mentors produced for NFL was first shown on television on November 17, 2022.