What the Keep America Beautiful TV commercial - Create Something New is about.

Title: "Create Something New"

In the bustling city streets of America, where creativity flourishes and dreams take flight, a vibrant TV spot from Keep America Beautiful emerges, touching hearts and igniting the spark of imagination. It captures the essence of the American spirit, challenging individuals from all walks of life to "Create Something New."

As the television flickers to life, an energetic tune by Langhorne Slim, The Law, fills the room. The catchy melody nestles into the hearts of viewers, prompting a sense of excitement and empowerment. The song resonates with hope, urging everyone to harness their inner creativity and make a positive impact on the world around them.

The TV spot opens with a montage of diverse individuals, each engaged in their unique creative endeavors. Artists, musicians, dancers, writers, and innovators from all corners of America are showcased, their passion and talent beautifully captured. As the visuals unfold, the message of the spot becomes clear - America is brimming with endless possibilities waiting to be explored.

The camera pans across a bustling city, showcasing the raw beauty of urban landscapes bursting with life. From striking murals adorning buildings to brightly colored bicycles whizzing past, the spot reminds viewers that art can be found in every nook and cranny. It encourages everyone to look beyond the ordinary and uncover the extraordinary hidden within their surroundings.

As the music swells, the TV spot transitions to scenes of individuals transforming simple materials into breathtaking works of art. A sculptor molds clay with precision and passion, while a graffiti artist skillfully paints a powerful message on a blank wall. These acts of creation serve as a metaphor for the potential within each person to shape the world around them.

The TV spot then shifts its focus to the environment, underscoring the importance of preserving nature for future generations. Spectacular shots of lush forests, serene lakes, and majestic mountains fill the screen, reminding viewers of the beauty that lies just beyond their doorstep. It encourages people to take action and foster sustainable practices, as even small acts can make a significant difference.

As the last note of the song fades away, the screen fills with the slogan: "Create Something New." Its bold font and vibrant colors serve as a rallying call for viewers to embrace their creative spirit and become catalysts for positive change. The Keep America Beautiful logo appears alongside, signifying the organization's commitment to fostering a cleaner, greener, and more beautiful country.

With this TV spot, Keep America Beautiful inspires citizens to tap into their creativity and explore the endless possibilities that lie within their grasp. It serves as a reminder that art, in all its forms, has the power to shape communities, create connections, and build a brighter future for all.

So, in the spirit of "Create Something New," let us embrace our creative instincts, showcase our unique talents, and embark on a journey of transformation, both within ourselves and in the world we inhabit. Together, we can cultivate a more beautiful America, one inspired creation at a time.

Keep America Beautiful TV commercial - Create Something New produced for Keep America Beautiful was first shown on television on August 9, 2020.