What the Sears Appliances TV commercial - When Life Happens is about.

Sears Appliances has released a new TV spot titled 'When Life Happens', and it has been making waves among its viewers. The TV spot effectively captures the essence of everyday life, where unforeseen situations occur, especially in the home. The advertisement intends to showcase how Sears Appliances' products can help customers overcome unexpected home challenges.

The TV spot showcases a family going about its daily routines, from cooking to entertaining guests. The family is then encountered with common home mishaps such as spilling drinks and a leaking dishwasher. These scenarios demonstrate how life can throw unexpected curveballs at any time.

However, the family is not deterred by the mishaps; instead, they manage to overcome their challenges through the use of Sears Appliances' products, such as their washers and dryers, refrigerators, and dishwashers. This TV spot emphasizes how Sears Appliances' products can stand up to life's unexpected twists and turns.

The TV spot ends with the tagline, "Life happens. We're here to keep it moving," intended to convey that Sears Appliances' products are there to keep life moving forward, no matter what. The message resonates with audiences who relate to the day-to-day challenges that come with running a household.

In conclusion, Sears Appliances' TV spot, 'When Life Happens', is a relatable and engaging portrayal of how everyday mishaps can be overcome with the use of dependable and trustworthy appliances. The ad's creative approach is also noteworthy, as it stands out from other appliance commercials by showcasing how Sears Appliances' products can handle life's little surprises with ease.

Sears Appliances TV commercial - When Life Happens produced for Sears was first shown on television on February 21, 2015.