Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
Paul George, the American professional basketball player, is the star of Gatorade's Fierce TV spot, 'Slam'. The ad is part of Gatorade's 'Win From Within' campaign and showcases George's athletic abilities and competitive spirit.
The 30-second spot opens with George standing in an empty basketball court, his fierce gaze fixed on the basket. He takes a few dribbles, then launches into the air, ready to make a slam dunk. As he rises higher and higher, the camera cuts to shots of people across the city who are all watching his incredible move in awe.
With the swelling sound of dramatic music, George finally makes contact with the basket, and the ball slams through the net with force. He lands back on the court, taking a deep breath, and as he does, the camera zooms to the sidelines, where he grabs a bottle of Gatorade Fierce and takes a long drink.
In the final moments of the spot, a voiceover reminds viewers that athletes like George always strive to win, but it's what they do in-between that defines them. It's a powerful message, encouraging viewers to focus on the process of achieving their goals, and use Gatorade's Fierce to fuel their body and mind.
Overall, the Gatorade Fierce TV spot, 'Slam' featuring Paul George, is a thrilling and inspiring ad that is sure to motivate people to push themselves to new limits, just like George does on the basketball court.
Gatorade Fierce TV commercial - Slam produced for Gatorade was first shown on television on March 27, 2014.
This commercial plays a song by Onyx called Slam.
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