Mr. Peanut - full name Bartholomew Richard Fitzgerald-Smythe - was born in 1916, when schoolboy Antonio Gentile submitted his design for an anthropomorphic peanut mascot to a Planters contest. He served as the company's symbol up until his death, going through many iterations over the intervening decades.

1916. The MR. PEANUT® character was born when schoolboy Antonio Gentile submitted his sketch to win the PLANTERS® brand contest for a brand icon. A commercial artist later added a top hat, a monocle and a cane.

He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane.

Peanut is one of the best known icons in advertising,” said Hess. “But he also has been along for quite some time and isn't necessarily one of the most relevant and contemporary out there.” It was that thinking that led Planters to be open to the idea of killing off - and bringing back to life - its beloved mascot.

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster.

Gentry, also known as the "planter class," is a term associated with colonial and antebellum North Carolina and other southern states that refers to an upper middle class of wealthy gentlemen farmers who were well educated, politically astute, and generally came from successful families.

Mr. Peanut was created by 13-year-old Antonio Gentile in a logo contest held by Planters in 1916. He won the grand prize of $5.00. His drawing of a peanut person with arms and crossed legs was refined by a professional illustrator who added the top hat, monocle, white gloves and cane.

On January 22, 2020, in a morbid bit of pre-Super Bowl marketing, Planters took to the internet to announce that Mr. Peanut® - the dapper little legume who has been peddling Planters peanuts for more than a century - has died at the ripe old age of 104.

Peanut has a full name. According to Planters, Mr. Peanut is something of an informal moniker. The full name given to him by Gentile was Bartholomew Richard Fitzgerald-Smythe.

In Planters' final spot, which was under wraps until it aired during the second quarter of the Super Bowl, Mr. Peanut came back to life. The 30-second ad, titled “Tribute,” shows Mr. Peanut's funeral, attended by Mr.

In February 2021, Kraft Heinz announced it will sell Planters and its other nuts businesses to Hormel for $3.35 billion.

A planter is a farm implement, usually towed behind a tractor, that sows (plants) seeds in rows throughout a field. It is connected to the tractor with a drawbar or a three-point hitch. Planters lay the seeds down in precise manner along rows.