What the Nike TV commercial - Who You With? Feat. Melvin Gordon, is about.

Title: Nike TV Spot, 'Who You With?' Feat. Melvin Gordon, Song by Run the Jewels

Introduction:Nike has always been at the forefront when it comes to creating powerful and inspiring advertising campaigns. In their TV spot titled "Who You With?", Nike collaborates with professional football player Melvin Gordon and the popular hip-hop duo Run the Jewels to deliver a message of unity, determination, and resilience. This commercial combines the worlds of sports and music to captivate viewers and leave a lasting impression.

Synopsis:The Nike TV spot begins with a montage of Melvin Gordon's intense pre-game training routine. The camera follows him as he pushes his physical and mental limits, showcasing his dedication and commitment to the sport. The tension builds, setting the stage for the underlying theme of the commercial.

As the beats of the song "Blockbuster Night Part 1" by Run the Jewels kick in, the TV spot transitions to a dynamic sequence of Melvin Gordon in action on the football field. Each sprint, tackle, and touchdown is captured with precision and artistic flair, highlighting the player's athletic prowess.

We are then transported to a dimly lit locker room, where Melvin Gordon stands amongst his teammates. In a powerful voiceover, he asks, "Who you with?" This question echoes the essence of the commercial, challenging viewers to reflect on their loyalties, aspirations, and the people who support them in their journey.

The TV spot continues with a series of quick cuts, featuring fans from various walks of life and diverse backgrounds, united by their passion for sports. Regardless of age, race, or gender, they all proudly wear Nike gear, illustrating the brand's commitment to inclusivity and celebrating the power of personal expression.

The energy intensifies as the commercial builds towards its climax. Underneath a shower of fireworks, Melvin Gordon's voiceover crescendos, stating, "It doesn't matter where you came from, who you are, or what you've been through. It's not about the name on your jersey or the color on your back. It's about who you stand with!"

The TV spot concludes with a powerful visual of Melvin Gordon surrounded by his teammates, ready to take on any challenge that comes their way. The screen fades to black, leaving viewers with a strong sense of inspiration and a desire to align themselves with a community of like-minded individuals who share their drive and determination.

Conclusion:Nike's TV spot, "Who You With?" featuring Melvin Gordon and the song "Blockbuster Night Part 1" by Run the Jewels, is a testament to the power of unity, camaraderie, and the indomitable spirit of athletes and fans alike. This commercial not only showcases Nike's commitment to empowering athletes but also delivers a captivating visual and auditory experience that resonates with viewers, motivating them to stand with those who inspire them and embrace the relentless pursuit of greatness.

Nike TV commercial - Who You With? Feat. Melvin Gordon, produced for Nike was first shown on television on August 23, 2017.