What the NBA Store TV commercial - Celebrate is about.

Title: NBA Store TV Spot, 'Celebrate'

: There's a place where the love for the game lives. A place where every jump shot brings joy, every dunk ignites a frenzy, and every clutch play is celebrated like never before.

: Welcome to the NBA Store, where the celebration never ends.

: Step into a world of passion, where basketball is more than just a sport. It's a lifestyle. From jerseys of your favorite players to stylish sneakers that make a statement, this is your one-stop destination for all things basketball.

: Whether you're a die-hard fan or a casual player, the NBA Store has something unique for you.

: Want to represent your favorite team? We've got you covered. Looking for the freshest kicks to dominate the court? We've got those too.

: And it's not just about the game. The NBA Store is a place where memories are made, shared, and celebrated with loved ones.

: From game nights to watch parties, we've got everything you need to make those moments unforgettable.

: But it doesn't stop there. The NBA Store is dedicated to growing the game and inspiring its future stars. Experience basketball camps, clinics, and events designed to shape the next generation of champions.

: So, come on down to the NBA Store and celebrate the love of the game, because here, every fan is family.

[Fade out with uplifting music.]

[End of TV Spot]

Note: This TV spot focuses on the NBA Store as a destination where basketball enthusiasts can find a wide range of basketball-related merchandise, from jerseys to sneakers, and celebrate their love for the sport. It also highlights the store's commitment to fostering the growth of basketball through camps, clinics, and events. The overall tone of the spot is energetic, vibrant, and inclusive, inviting fans of all ages to be a part of the NBA Store family.

NBA Store TV commercial - Celebrate produced for NBA Store was first shown on television on June 16, 2015.