What the Tide TV commercial - Cold Callers: Gordon Ramsay is about.

Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan

In a groundbreaking and unexpected collaboration, Tide brings together an extraordinary trio of celebrities for their television commercial, "Cold Callers: Gordon Ramsay." This star-studded ad campaign features the iconic chef Gordon Ramsay, the legendary rapper and actor Ice-T, and the renowned professional wrestler Stone Cold Steve Austin, accompanied by the Atlanta Falcons quarterback Matt Ryan, known for his skill and poise on the football field.

The commercial opens with a typical scene in a busy call center, as employees donning headsets navigate endless phone calls. However, unsuspecting telemarketers soon find themselves face-to-face with unexpected adversaries, as Ramsay, Ice-T, and Austin descend upon the office. Each celebrity brings their own unique style and flair, determined to put an end to these intrusive cold calls.

Gordon Ramsay, famous for his fiery temper in the kitchen, channels his culinary prowess into his mission to eradicate unwanted phone solicitations. With a range of colorful and expletive-laced language, Ramsay disrupts the monotony of the call center, leaving no doubt that he means business when it comes to protecting consumers from pesky telemarketers.

Ice-T, known for his unmistakable rap style and tough persona, uses his street-smart charm to intimidate the unsuspecting cold callers. With his cool demeanor and slick verbal skills, Ice-T effortlessly shuts down any attempt to sell goods or services over the phone. His no-nonsense attitude and quick wit make him the perfect partner in crime for this unconventional campaign.

But the surprises don't end there. Stone Cold Steve Austin, famous for his commanding presence and catchphrase "Austin 3:16," unleashes his trademark rebellious nature on the unsuspecting cold callers. Clad in black leather and his classic wrestling persona, Austin storms into the call center, ensuring that every telemarketer knows they've crossed the wrong person. With his charismatic defiance and explosive temper, Austin powerfully delivers his own brand of justice, leaving the call center in chaos.

Amidst the chaos, Matt Ryan, the esteemed NFL quarterback, calmly navigates the scene, showcasing his exceptional ability to remain calm under pressure. Amid the celebrity madness, Ryan's calm and collected approach allows him to effortlessly evade every cold call attempt, showcasing his skill both on and off the football field.

The Tide TV Spot, 'Cold Callers: Gordon Ramsay' featuring Ice-T, Steve Austin, and Matt Ryan captures the attention of viewers with its star power, humor, and unexpected twist. With these renowned celebrities coming together in such an unconventional way, the commercial delivers an entertaining and unforgettable message about the unwanted intrusion of telemarketers.

Through this bold and creative approach, Tide demonstrates its commitment to providing consumers with a clean, hassle-free experience in every aspect of their lives. It's a reminder that even the toughest stains can be conquered, just like the nuisance of unwanted phone calls.

Tide TV commercial - Cold Callers: Gordon Ramsay produced for Tide was first shown on television on October 10, 2021.