What the Alaska Airlines TV commercial - Chief Football Officer is about.

Title: Alaska Airlines TV Spot, 'Chief Football Officer' Featuring Russell Wilson

Introduction:Alaska Airlines, known for its innovative and entertaining commercials, recently released a TV spot titled 'Chief Football Officer' featuring none other than Seattle Seahawks quarterback and Super Bowl champion, Russell Wilson. In this captivating ad, Alaska Airlines cleverly portrays Wilson's dual roles as a football superstar and an influential figure off the field.

Plot Summary:The commercial begins with an overhead shot of Russell Wilson, dressed in a sharp suit, sitting behind a massive desk in what appears to be a luxurious office. As the camera zooms in, we notice that the office is actually an airplane cabin, complete with the Alaska Airlines logo.

Wilson introduces himself as Alaska Airlines' newly appointed "Chief Football Officer." He explains that while his primary goal is to lead the Seattle Seahawks to victory, he is equally committed to ensuring that Alaska Airlines delivers an exceptional travel experience to its passengers.

The scene transitions to a montage of Wilson passionately engaging with airline employees, who eagerly seek his advice on various aspects of customer satisfaction. From flight attendants to reservation agents, from pilots to baggage handlers, Wilson seamlessly moves between his football persona and his newfound role as an executive, providing valuable insights and inspiring everyone around him.

As the ad progresses, it becomes clear that Wilson's involvement goes beyond offering support and advice. He actively participates in brainstorming sessions, suggesting creative ideas for improving the travel experience. From designing more comfortable seats to implementing technology innovations, Wilson's focus is always on elevating customer satisfaction.

The commercial concludes with a shot of Wilson back on the field, seamlessly transitioning from the airline world to the football field. He reminds viewers that although he may wear many hats, his ultimate mission is to bring joy and success to the Seattle Seahawks' fanbase. As he gracefully throws a touchdown pass, the screen fades to black, revealing the Alaska Airlines logo alongside the tagline, "Flying with the Spirit of Russell Wilson."

Impression and Impact:Alaska Airlines' TV spot, 'Chief Football Officer' Featuring Russell Wilson, successfully captures the essence of the quarterback's charisma and determination. By cleverly combining his football prowess with his commitment to excellence, the airline brand presents an inspiring narrative. This commercial not only solidifies Alaska Airlines' partnership with one of Seattle's most beloved sports figures but also showcases its dedication to customer satisfaction and innovation.

The inclusion of Russell Wilson as the 'Chief Football Officer' builds a strong connection between the airline's brand values and its target audience, who are often avid football fans. This creative approach not only entertains viewers but also leaves a lasting impression, highlighting Alaska Airlines as a carrier that shares their passion.

In summary, this Alaska Airlines TV spot featuring Russell Wilson serves as an imaginative and engaging advertisement that blends the worlds of football and air travel seamlessly. It demonstrates the airline's commitment to customer satisfaction while leveraging the star power of one of the NFL's elite quarterbacks. With its captivating storytelling and memorable moments, this commercial is sure to leave a lasting impact on audiences.

Alaska Airlines TV commercial - Chief Football Officer produced for Alaska Airlines was first shown on television on January 18, 2014.