DraftKings Billion Dollar Lineup television commercial 2017

What the DraftKings Billion Dollar Lineup TV commercial - Why Do You Play? is about.

The DraftKings Billion Dollar Lineup TV Spot, 'Why Do You Play?' is a thought-provoking and nerve-racking advertisement where DraftKings asks fans what motivates them to play. The ad features different players who are obsessed with the chance of winning big, and the excitement of being part of something greater than themselves.

The commercial opens with the iconic NFL commentator Chris Berman, asking the viewers what the Billion Dollar Lineup is all about. The next scene shows an array of people from all walks of life, including a mechanic, a lawyer, and a nurse, among others, placing their bets with the hope of winning big. This indicates that fantasy sports gambling transcend social economic status, and people from all backgrounds can be part of it.

The ad continues to showcase the excitement and anticipation of the players as they watch their daily fantasy lineups come to life. One player can't contain his excitement and abruptly stands up as he makes a winning call and shouts, "Yes, get in there!" Another player, who seems to be working in an office, is taking his bets so seriously that he refuses to engage with his colleague who tries to distract him.

Towards the end of the commercial, we see a man sitting in his car, intently checking his phone, with all his hopes and dreams hinging on the outcome of his daily fantasy games. This moment reminds us that winning is not just about the money, but the thrill of competition and the rush of adrenaline.

Overall, the DraftKings Billion Dollar Lineup TV Spot, 'Why Do You Play?' is an exciting ad that captures the essence of why people enjoy playing daily fantasy sports. The commercial uses real-life scenarios and relatable characters to make the viewers understand that the thrill of winning or losing is what makes the game worth playing. The ad tells us that daily fantasy sports are not just a game of money but also a game of passion.

DraftKings Billion Dollar Lineup TV commercial - Why Do You Play? produced for DraftKings was first shown on television on August 23, 2017.

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Top 10 Owners of DraftKings Inc

Stockholder	Stake	Shares owned
The Vanguard Group, Inc.	7.84%	36,353,281
ARK Investment Management LLC	3.89%	18,060,463
BlackRock Fund Advisors	3.45%	16,002,412
Nikko Asset Management Americas, ...	2.36%	10,947,439