What the Tide TV commercial - Cold Callers: Turn to Cold is about.

Title: Tide TV Spot, 'Cold Callers: Turn to Cold' Featuring Ice-T, Steve Austin

Intro:In a groundbreaking and unexpected collaboration, Tide teams up with two iconic personalities, Ice-T and Steve Austin, in their new TV spot titled 'Cold Callers: Turn to Cold.' This edgy and captivating commercial takes viewers on a thrilling rollercoaster ride, showcasing the power of Tide in turning the tides on unwanted intrusions. Get ready to witness a clash of personalities, clever humor, and the undeniable charm of Ice-T and Steve Austin.

Paragraph 1:The TV spot opens with Ice-T, renowned rapper and actor, dressed in his signature cool style, seated inside his luxurious living room. As he relaxes, enjoying a refreshing glass of iced tea, a sudden interruption cuts through the calm. The obnoxious ringing of his landline phone disrupts the tranquility, and a cold caller attempts to sell him a product. Frustrated, Ice-T's demeanor changes, and he quickly realizes it's time to put an end to this unwanted intrusion.

Paragraph 2:Enter Steve Austin, the wrestling legend, known for his toughness both in and out of the ring. Dressed in his iconic black leather jacket and boots, Austin bursts onto the scene, his presence commanding attention. He unleashes his undeniable charisma as he takes the phone from Ice-T and begins to deal with the cold caller.

Paragraph 3:As the conversation progresses, viewers are treated to a delightful clash of personalities between Steve Austin and the unsuspecting cold caller. With each attempt by the salesperson to push their product, Austin delivers memorable one-liners and quick-witted comebacks that leave everyone, including Ice-T, in stitches. The confrontation becomes an escalating comedy of errors, with Austin expertly turning the tables on the hapless salesperson.

Paragraph 4:Finally, as the tension reaches its peak, Ice-T makes his move, grabbing a bottle of Tide from his laundry room. With a mischievous grin, he pours the powerful detergent into a bucket of ice-cold water. The scene reaches its climax as Ice-T tosses the soapy liquid onto the camera, effectively freezing the cold call in its tracks.

Paragraph 5:The TV spot ends with Ice-T and Stone Cold Steve Austin exchanging smiles, content in the knowledge that Tide's cleaning power extends far beyond just laundry. As the screen fades to black, the message becomes clear - with Tide, unwanted intrusions, like cold callers, can be effortlessly dealt with and turned to cold.

Conclusion:Tide's TV spot, 'Cold Callers: Turn to Cold,' featuring Ice-T and Steve Austin, delivers a unique and entertaining take on the frustrations of dealing with unwanted sales calls. This dynamic duo brings their star power to the small screen, emphasizing Tide's ability to clean up not only laundry but also other unexpected messes. This edgy and humorous advertisement is sure to leave viewers smiling, while also showcasing just how powerful Tide can be in turning the tides on irritating interruptions.

Tide TV commercial - Cold Callers: Turn to Cold produced for Tide was first shown on television on March 28, 2021.