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Advertisers of the MINI Clubman Super Bowl 2016 TV Spot, 'Defy Labels' Feat. Serena Williams

MINI Clubman Super Bowl 2016 TV commercial - Defy Labels Feat. Serena Williams
MINI USA

About MINI USAMINI USA is the American subsidiary of MINI, a British automotive brand owned by German automaker BMW. MINI USA markets and sells the MINI family of vehicles, which includes small cars,...

What the MINI Clubman Super Bowl 2016 TV commercial - Defy Labels Feat. Serena Williams is about.

MINI Clubman Super Bowl 2016 TV commercial - Defy Labels Feat. Serena Williams

MINI Clubman, a British automotive brand, aired a Super Bowl 2016 TV spot titled 'Defy Labels' featuring renowned tennis player, Serena Williams. The ad campaign aimed to promote MINI Clubman's brand identity as one that defies traditional labels and societal norms.

The one-minute commercial depicts Serena driving a MINI Clubman, breaking expectations with every turn. She is shown in situations where her abilities are challenged, but she confidently rises above them just as the MINI Clubman defies the stereotypes of traditional cars with its exceptional design and performance. The ad campaign aimed to inspire and encourage viewers to break down stereotypes and defy labels.

The concept of the commercial was a reflection of Serena Williams's own life story, where she too broke conventions and defied labels to become one of the most successful tennis players of all time. In the ad, she also showcases her strength and confidence as an athlete, a woman, a daughter, and a mentor.

The MINI Clubman Super Bowl 2016 TV spot, 'Defy Labels,' was a success story for its bold and creative execution. It effectively conveyed the brand message of defying labels, showcasing the power of individuality and breaking down societal norms. The ad continues to be remembered and highly praised by viewers and advertisers alike for its refreshing take on challenging stereotypes.

MINI Clubman Super Bowl 2016 TV commercial - Defy Labels Feat. Serena Williams produced for MINI USA was first shown on television on February 6, 2016.

Frequently Asked Questions about mini clubman super bowl 2016 tv spot, 'defy labels' feat. serena williams

two Super Bowl commercials Serena Williams may have retired or as she would like to call it 'evolved' away from tennis. But the 41-year-old was a big part of one of sports' biggest nights – the Super Bowl – by starring in not one, but two, commercials.

Serena Williams was everywhere at the Super Bowl with two premier ads in the first quarter of the big game. The first came early in the game for Remy Martin cognac, where Serena recited one of the most famous football speeches in movie history. If playback doesn't begin shortly, try restarting your device.

Serena Williams stars in two Super Bowl LVII ads for Michelob Ultra, Remy Martin Cognac.

Serena Williams 'Honored' to Star in Rémy Martin's First-Ever Super Bowl Commercial - Watch.

Either way, Coinbase's decision to spend $14 million on the ad looks good considering the short-term return on investment.

Budweiser Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.

Inactive but not retired, Serena Williams earns more of her income from endorsements than any other athlete on this list. Her top deals are with AbbVie, Anheuser-Busch InBev, Audemars Piguet, Block Inc, DIRECTV, Inc., Ford Motor, Gatorade, Gucci, Hanesbrands, Nike, Subway, Tonal and Wilson Sporting Goods.

Williams' 19 deals–among them Gatorade, Nike, Ubrelvy, Audemars Piguet, and Berlei–include 65 social posts, with total engagement (likes/comments/shares) of over 6M, averaging more than 324K per brand and 82K per post. Since 2020, Williams' sponsored posts have averaged a total engagement of over 11M per year.

Budweiser Several major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy, Master Lock, and Tide have been well known for making repeated appearances during the Super Bowl.

As Morgan Stanley becomes an official partner of the WTA tour, their new "Boundary" ad campaign, led by the 2021 finalist, ensures that tennis is for everyone.

Developed by agency The Marketing Arm, the ad shows Canadian tennis player Leylah Fernandez on the court as its lines explode around her. The voiceover explains that while tenacity and grit might not be enough to overcome boundaries, Morgan Stanley and the WTA are working to make tennis more accessible to everyone.

This Sunday, the “He Gets Us” campaign will air two ads during the Super Bowl,spending $20 million to spread the brand of Jesus as a guy who had empathy for the poor, was an activist, or who was just as sick of politics as the rest of us.

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Actors

Actors who starred in MINI Clubman Super Bowl 2016 TV Spot, 'Defy Labels' Feat. Serena Williams

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Agenices

Agenices of the MINI Clubman Super Bowl 2016 TV Spot, 'Defy Labels' Feat. Serena Williams

MINI Clubman Super Bowl 2016 TV commercial - Defy Labels Feat. Serena Williams
Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (BSSP) is a full-service advertising agency based in Sausalito, California. The company was founded in 1993 by Greg Stern, John Butler, and Mike Shine, all of whom had...

MINI Clubman Super Bowl 2016 TV commercial - Defy Labels Feat. Serena Williams
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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