What the Lays TV commercial - UEFA: liga de apartamentos con Paul Pogba, Lionel Messi, Lieke Martens is about.

Title: Lay's TV Spot: 'UEFA: Liga de Apartamentos' with Paul Pogba, Lionel Messi, Lieke Martens

Introduction:In the world of football, magic happens both on and off the field. Lay's, the renowned snack brand, teamed up with three of the biggest football stars - Paul Pogba, Lionel Messi, and Lieke Martens - to create an unforgettable TV spot. Titled 'UEFA: Liga de Apartamentos,' this commercial takes viewers on a whimsical journey through a world where football legends inhabit a league of extraordinary apartments.

Plot Summary:The TV spot begins with an overhead shot of an impressive apartment complex, resembling a mini football pitch. Each apartment door has a team logo, signifying the residence of a football star. As the camera pans through the building, we catch glimpses of the extraordinary interiors, each reflecting the personality and style of its inhabitant.

Paul Pogba's apartment:We enter Paul Pogba's apartment, where vibrant colors and artwork adorn the walls. Pogba, showcasing his unique sense of fashion, is seen juggling a Lay's chip bag, deftly moving through the rooms with his signature swagger.

Lionel Messi's apartment:The camera then moves to Lionel Messi's residence. His apartment, like his playing style, is elegant and minimalist. Messi is seen gracefully dribbling a Lay's chip packet, effortlessly gliding from one room to another, showcasing his astonishing skills.

Lieke Martens' apartment:Next, we arrive at Lieke Martens' apartment. With a nod to her Dutch heritage, her living space is adorned with tulips and a bicycle by the entrance. Martens, the embodiment of grace and power, exhibits her ball control with the Lay's chip bag, showcasing her technical prowess.

The rooftop football match:The TV spot culminates in a rooftop football match, where Pogba, Messi, and Martens join forces. With the sound of a whistle, they kick-off an exhilarating game amidst a stunning backdrop of city lights. The match is intense but playful, showcasing the players' skills as they utilize their chip-bag footballs to dazzle the audience.

The twist:As the game progresses, the camera zooms out to reveal that the rooftop has transformed into a giant Lay's chip packet. The apartment complex is actually part of a larger Lay's packaging design, showcasing the brand's innovative approach and its connection to the world of football.

Closing shot:The TV spot ends with Pogba, Messi, and Martens sharing a bag of Lay's chips, celebrating their shared love for the game and the joy it brings. The screen fades to black, displaying the campaign tagline, "Enjoy the game, enjoy the flavor."

Conclusion:Lay's 'UEFA: Liga de Apartamentos' TV spot is a visually stunning and imaginative commercial that combines the worlds of football and snacking in a delightful way. By featuring Paul Pogba, Lionel Messi, and Lieke Martens, Lay's demonstrates its commitment to celebrating the joy and creativity that both football and their snacks bring to people's lives. This TV spot is a testament to the power of collaboration and the magic that can unfold when imagination meets sport.

Lays TV commercial - UEFA: liga de apartamentos con Paul Pogba, Lionel Messi, Lieke Martens produced for Lay's was first shown on television on February 17, 2021.