Find out all about your favorite commercial!

Advertisers

Advertisers of the It's On Us TV Spot, 'Sexual Assault'

Its On Us TV commercial - Sexual Assault
It's On Us

It's On Us is a company that is dedicated to ending sexual assault on college campuses. The company was founded in 2014 by former Vice President Joe Biden and President Barack Obama. It's On Us aims t...

What the Its On Us TV commercial - Sexual Assault is about.

Its On Us TV commercial - Sexual Assault

The It's On Us TV Spot, entitled "Sexual Assault," is a powerful and moving advertisement that aims to raise awareness about the issue of sexual assault and encourage viewers to take action. The ad features a series of scenes depicting sexual assault in various settings, including a college campus, a party, and a workplace. The scenes are accompanied by a voiceover that emphasizes the importance of taking responsibility and intervening when someone is at risk of assault.

The ad begins by showing a young woman walking alone at night, looking uneasy and vulnerable. Suddenly, she is approached by a man who begins to assault her. The scene is graphic and distressing, but it serves to highlight the reality of the situation for many women who are at risk of assault when they are alone in public.

The ad then moves to a college party, where a young woman is seen being cornered by a man who is clearly intent on assaulting her. In the background, partygoers can be heard laughing and ignoring the situation. The voiceover emphasizes the importance of speaking out and taking responsibility for the safety of others.

Finally, the ad shows a woman at work who is being harassed by a male coworker. The scene is uncomfortable and highlights the fact that sexual assault doesn't just happen in social settings, but can occur in the workplace as well.

Throughout the ad, the voiceover encourages viewers to take action and intervene in situations where they see someone at risk of assault. It emphasizes that it's on us as individuals to take responsibility for stopping sexual assault and creating a culture where it is not tolerated.

Overall, the It's On Us TV Spot, "Sexual Assault" is a powerful and thought-provoking ad that raises important issues around sexual assault and encourages viewers to take action. By highlighting the importance of individual responsibility and intervention, the ad sends a strong message that everyone has a role to play in creating a safer and more respectful society.

Its On Us TV commercial - Sexual Assault produced for It's On Us was first shown on television on October 21, 2014.

Frequently Asked Questions about it's on us tv spot, 'sexual assault'

It's On Us was founded in September 2014 as an initiative of the Obama-Biden White House. The program launched following recommendations from the White House Task Force to Prevent Sexual Assault that noted the importance of calling everyone into the conversation on sexual assault prevention.

I PLEDGE TO: I pledge to Start By Believing, to provide as much support for sexual assault victims as I can offer, and to seek justice for perpetrators of sexual violence all the while empowering sexual assault victims to help end their silence.

Teach potential bystanders that they have a role in changing the culture around tolerating violence and can learn to safely intervene in potentially harmful situations. By encouraging a culture where sexual violence is not tolerated, a safer campus is more likely to be achieved.

Me Too movement, awareness movement around the issue of sexual harassment and sexual abuse of women in the workplace that grew to prominence in 2017 in response to news reports of sexual abuse by American film producer Harvey Weinstein.

Step in and say or do something to stop the situation. · For example, if someone is trying to take an intoxicated student to a room, you can directly intervene by taking the person aside and saying, “Hey man, she looks drunk.

Three main defenses can be used to fight a rape charge: innocence, consent, and insanity. Innocence. An innocence claim is a fundamental defense for all crimes, including rape and sexual assault.

Silence and Sitting Count as Speech (Learn more about when schools may limit students' free speech rights.) Federal appellate courts have agreed that public schools may not force students to stand during the pledge of allegiance.

Alcohol. A large proportion of sexual assaults and alleged sexual assaults occur when one party, or usually both parties, have been drinking heavily. Heavy drinking makes memory gappy and adjudication very difficult. In general campuses need to do much better with alcohol education and treatment.

Sexual violence on campus is pervasive. 13% of all students experience rape or sexual assault through physical force, violence, or incapacitation (among all graduate and undergraduate students).

The 'me too. ' Movement believes in the radical possibilities of a movement against sexual violence, led by survivors of sexual violence. When survivors channel their unique empathy in community with one another, and in service of a future free from sexual violence, that's when change happens.

Our work is survivor-centered and survivor-led, focused on strategies and tactics that support those harmed by sexual violence to survive, heal, and take action in service of creating systemic change that interrupts, prevents, and ends sexual violence.

How You Can Intervene Safely: When it comes to intervening safely, remember the four Ds – direct, distract, delegate, delay. Call out negative behaviour, tell the person to stop or ask the victim if they are OK.

Videos

Watch It's On Us TV Commercial, 'Sexual Assault'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the It's On Us TV Spot, 'Sexual Assault'

Its On Us TV commercial - Sexual Assault
Mekanism

Mekanism is an independent creative agency that specializes in blending performance and creativity to create impactful brand campaigns. The agency was founded over 10 years ago and is headquartered in...

TV commercials

Similar commercials

Western Governors University TV Spot, 'University of You: Affordability'
SkyTrak TV Spot, 'You Could Improve Your Game With Every Swing'
U.S. Army TV Spot, 'Equipo'
821 July 26, 2015
Big Ten Conference TV Spot, '2017 Big Ten Fan Fest'
Independence University TV Spot, 'Which Would You Rather Do?'
Obama for America TV Spot, 'Challenges' Featuring Morgan Freeman
Big Ten Conference TV Spot, 'Sixth Man'
Independence University TV Spot, 'Zoom'
Independence University TV Spot, 'Emma'
Independence University TV Spot, 'Declined to Degree'
SkyTrak Launch Monitor TV Spot, 'Know Your Game'
Independence University TV Spot, 'Dreamers'