It's On Us is a company that is dedicated to ending sexual assault on college campuses. The company was founded in 2014 by former Vice President Joe Biden and President Barack Obama. It's On Us aims t...
The It's On Us TV Spot, entitled "Sexual Assault," is a powerful and moving advertisement that aims to raise awareness about the issue of sexual assault and encourage viewers to take action. The ad features a series of scenes depicting sexual assault in various settings, including a college campus, a party, and a workplace. The scenes are accompanied by a voiceover that emphasizes the importance of taking responsibility and intervening when someone is at risk of assault.
The ad begins by showing a young woman walking alone at night, looking uneasy and vulnerable. Suddenly, she is approached by a man who begins to assault her. The scene is graphic and distressing, but it serves to highlight the reality of the situation for many women who are at risk of assault when they are alone in public.
The ad then moves to a college party, where a young woman is seen being cornered by a man who is clearly intent on assaulting her. In the background, partygoers can be heard laughing and ignoring the situation. The voiceover emphasizes the importance of speaking out and taking responsibility for the safety of others.
Finally, the ad shows a woman at work who is being harassed by a male coworker. The scene is uncomfortable and highlights the fact that sexual assault doesn't just happen in social settings, but can occur in the workplace as well.
Throughout the ad, the voiceover encourages viewers to take action and intervene in situations where they see someone at risk of assault. It emphasizes that it's on us as individuals to take responsibility for stopping sexual assault and creating a culture where it is not tolerated.
Overall, the It's On Us TV Spot, "Sexual Assault" is a powerful and thought-provoking ad that raises important issues around sexual assault and encourages viewers to take action. By highlighting the importance of individual responsibility and intervention, the ad sends a strong message that everyone has a role to play in creating a safer and more respectful society.
Its On Us TV commercial - Sexual Assault produced for It's On Us was first shown on television on October 21, 2014.
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