Kaplan University was an online institution of higher learning based in the United States. It was founded in 1937 as the American Institute of Commerce and eventually evolved into the Kaplan Universit...
Title: Kaplan University TV Spot: 'Spark'
Introduction:Kaplan University, a renowned institution dedicated to providing quality education, launched an inspiring and captivating TV spot titled 'Spark.' This ad aimed to illustrate the transformational power of education by showcasing the incredible achievements and journeys of Kaplan University students. With its thought-provoking narrative and visually stunning cinematography, 'Spark' captured the hearts and minds of viewers, leaving a lasting impression on the importance of education in shaping one's life.
Description:The Kaplan University TV spot 'Spark' begins with a panoramic shot of a student seated on a bench, surrounded by a bustling cityscape. As the camera zooms in, we catch a glimpse of determination and ambition in the student's eyes. Mysterious music, with a gentle hint of anticipation, sets the mood for what lies ahead.
As the ad progresses, the screen splits into multiple frames, each highlighting a different student's incredible journey. We witness a diverse range of individuals pursuing various academic disciplines, all with a common goal of transforming their lives through education.
We observe a young adult, clad in a lab coat, conducting a chemistry experiment in a state-of-the-art research facility. Their face beams with excitement as they successfully create a breakthrough concoction. This scene emphasizes the hands-on learning experience provided by Kaplan University, allowing students to engage in real-world scenarios and make meaningful contributions to their respective fields.
In another frame, we see a middle-aged woman confidently presenting her research findings to a room full of professionals. The sense of accomplishment in her voice reflects the transformative power of education, empowering her to pursue her dreams and become a leader in her chosen industry.
The ad seamlessly transitions to a scene depicting a group of aspiring artists collaborating in a vibrant studio, their canvases filled with vivid brushstrokes. This visual representation signifies the creative environment fostered by Kaplan University, empowering students to express their artistic talents while gaining the necessary skills and knowledge.
The climactic moment of the TV spot unveils a powerful montage of graduates crossing the stage, donning caps and gowns, capturing the essence of success and triumph. The expressions of joy and pride on their faces serve as a testament to the transformative impact of education on their lives.
The music swells, and the screen fades to the Kaplan University logo, leaving viewers with a heartfelt message: "At Kaplan University, you can discover your passion and ignite your future."
Conclusion:Kaplan University's TV spot, 'Spark,' brilliantly encapsulated the essence of the institution's commitment to empowering individuals through education. By showcasing the diverse journeys of students from various backgrounds, disciplines, and age groups, the ad successfully communicated the transformative power of education in sparking new opportunities and emboldening individuals to achieve their goals.
The 'Spark' TV spot undoubtedly served as an inspiring call to action, motivating viewers to pursue their dreams, unleash their potential, and embark on a life-changing educational journey with Kaplan University.
Kaplan University TV commercial - Spark produced for Kaplan University was first shown on television on January 13, 2015.
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