What the Viva Vantage TV commercial - CMT: BBQ Week is about.

The Viva Vantage TV spot, 'CMT: BBQ Week' Featuring Justin Flom is a 30-second commercial that highlights the effectiveness of Viva Vantage paper towels. The commercial begins with Justin Flom, a famous magician and avid barbecue enthusiast, grilling ribs in his backyard while his family looks on. As he grills, he spills sauce on his shirt and quickly reaches for a bottle of water to clean it up. However, when the water proves ineffective, he reaches for a Viva Vantage paper towel instead.

The commercial then shows a side-by-side comparison of Viva Vantage and traditional paper towels, demonstrating how Viva Vantage is more effective at cleaning up spills and messes. The commercial emphasizes that Viva Vantage's unique texture can handle tough jobs, such as cleaning up barbecue sauce, without tearing or falling apart.

The TV spot ends on a humorous note as Justin attempts to do a magic trick but is interrupted by his daughter who reminds him that he's still holding the Viva Vantage paper towels. The commercial successfully highlights the effectiveness of Viva Vantage paper towels and how they can make cleaning up messes much easier, even in the messy world of barbecue.

Viva Vantage TV commercial - CMT: BBQ Week produced for Viva Towels was first shown on television on July 6, 2016.