Mazda - Company OverviewMazda Motor Corporation is a Japanese multinational automaker that manufactures a variety of vehicles with a focus on producing cars that are fun to drive. The company was foun...
In 2017, Mazda unveiled a captivating TV spot that showcased the beauty and elegance of their latest creation, the Mazda CX-5. This commercial, aptly titled 'Beauty', aimed to capture the essence of the vehicle and the emotional connection it creates with its drivers.
The TV spot begins with a breathtaking aerial shot of a winding mountain road, with lush greenery and majestic scenery all around. As the camera pans down, we catch a glimpse of the sleek and sophisticated Mazda CX-5 gracefully navigating its way through the winding curves. The vehicle effortlessly blends with the natural surroundings, almost as if it were a work of art in motion.
The hauntingly beautiful sound of a piano ballad softly fills the air as the Mazda CX-5 continues its journey. The words "Beauty is subjective. It all depends on your perspective" appear on the screen, reminding viewers that true beauty lies in the eye of the beholder.
As the TV spot progresses, we are treated to a series of visually stunning and evocative shots. The camera focuses on the sleek lines, elegant curves, and luxurious interior of the Mazda CX-5, highlighting its attention to detail and craftsmanship. Each shot is meticulously choreographed to showcase the vehicle's beauty from different angles, leaving viewers mesmerized and longing to experience it firsthand.
The commercial then takes us on a sensory journey as we witness the Mazda CX-5 gliding through diverse landscapes, from bustling city streets to serene coastal roads. Each environment presents a new backdrop for the vehicle's beauty to shine through, demonstrating its versatility and adaptability.
Throughout the TV spot, the emphasis remains on the emotional connection between the Mazda CX-5 and its driver. The joy and exhilaration experienced behind the wheel are evident in the expressions of the individuals portrayed. It is not merely a means of transportation; it is an experience that embodies the spirit of Mazda's philosophy of "Jinba Ittai" - the oneness between car and driver.
The Mazda CX-5 TV spot concludes with a sweeping shot of the vehicle driving into the horizon, leaving viewers captivated by its beauty and longing for their own Mazda experience. The final words, "Experience the beauty. Experience Mazda," reinforce the idea that beyond its aesthetic appeal, the Mazda CX-5 invites drivers to embark on a journey that transcends the ordinary.
The 2017 Mazda CX-5 TV spot, 'Beauty', was a mesmerizing portrayal of the vehicle's elegance and a captivating invitation to experience the beauty that lies within the Mazda brand.
2017 Mazda CX-5 TV commercial - Beauty produced for Mazda was first shown on television on November 1, 2017.
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