The son is played by 10-year-old Emmy-nominated actor Keivonn Woodard, who played Sam on HBO's The Last Of Us series. Woodard is also deaf, which is why the pair communicate using American Sign Language (ASL) throughout the advertisement.

The spot, called “A Beautiful Silence,” from Carmichael Lynch, stars 10-year-old, Emmy-nominated deaf actor Keivonn Woodard, who is shown in the back of a 2023 Subaru Forester Wilderness communicating with his dad in American Sign Language.

If you've ever seen a Subaru commercial you've likely seen the Barkleys - those adorable canine companions advertising Subaru vehicles while putting a smile on your face. The Barkleys are a family of three Golden Retrievers and one Yellow Labrador Retriever.

Keivonn Woodard Keivonn Woodard, the Emmy-nominated, 10 year-old deaf actor known for his recent role in HBO's The Last of Us, fronts a new Subaru campaign spotlighting the importance of accessibility for all in the outdoors.

These dogs have often been the canine stars for the automaker's "Dog Tested. Dog Approved." commercial campaign. On Repeat (embedded above) is an ad for the Crosstrek and takes on a situation that's familiar to many parents of young kids. An annoying children's song is playing over the radio.

“We've looked at this a couple of times, and I think the latest number was that more than 60 percent of Subaru owners have a dog,” Brian Cavallucci, national advertising manager for Subaru of America, told Forbes earlier this year.

No, Sam isn't deaf in The Last of Us game. In the show, he's portrayed by nine-year-old Keivonn Woodard, who's also deaf in real life. In Episode 5, Henry and Sam can be seen using two forms of communication: sign language and Sam's notepad, which he wears around his neck.

Auggie was five years old when the commercials were made. The Barkley Mom sitting in the Subaru is Stevie. She's a purebred Yellow Labrador Retriever and was rescued from a Pasadena California animal shelter. This was Stevie's first acting role, for which she trained six months before filming.

Subaru vehicles are popular because they've maintained a low price by offering AWD and basic features that are in demand. They seem to know “where” to spend their money while designing their cars and since they're a small company, they focus on giving their customers what they want.

Subaru Loves Pets We sponsor dog-friendly research and of course donate to the ASPCA, while actively participating in National Make a Dog's Day by sponsoring unfortunate underdogs. These underdogs have yet to locate their "fur-ever" homes for one reason or another.

Why are Subaru Owners So Loyal? Subaru owners love the reliability, safety, and longevity found in Subaru vehicles. Subaru has also strengthened their brand loyalty by listening to the needs of their target audience and building a brand that people can trust.

Sam, Henry's little brother, was infected in the skirmish. He turns overnight. In the morning, little Sam - driven mad by cordyceps - attacks Ellie.