What the MADD TV commercial - Ballerina is about.

The MADD TV Spot titled 'Ballerina' is a poignant and emotional message that highlights the devastating impact of impaired driving. The commercial features a young ballerina gracefully twirling and leaping to a classical tune, seemingly unaware of the chaos happening around her. As the camera zooms out, we see that the ballerina is dancing in the middle of a busy intersection, on the asphalt, surrounded by sirens and police cars.

Suddenly, she becomes a victim of a reckless driver who barreled down the road seemingly impaired. The car collides with the ballerina, and she falls to the ground, losing consciousness. The spot ends with a black screen with white letters that read, 'Don't let drunk driving be the end of the road,' with the MADD logo appearing next.

The 'Ballerina' spot is incredibly poignant in its message as it uses a graceful ballerina as a symbol of the beauty and innocence of life reaped away by the careless and reckless actions of drunk driving. The ad's haunting quality leaves a lasting impression on viewers. It serves as a powerful reminder of the devastating consequences of impaired driving and the importance of responsible decision-making behind the wheels. The MADD TV Spot 'Ballerina' is a masterpiece that evokes deep emotions and serves as a call to action for everyone to take responsibility while driving.

MADD TV commercial - Ballerina produced for MADD was first shown on television on October 22, 2015.