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Harley-Davidson TV commercial - Blank Canvas
Harley-Davidson

Harley-Davidson is a legendary American motorcycle manufacturer that was founded in Milwaukee, Wisconsin in 1903. It is one of the most iconic brands in the world, known for its distinctive design and...

What the Harley-Davidson TV commercial - Blank Canvas is about.

Harley-Davidson TV commercial - Blank Canvas

Title: Harley-Davidson TV Spot - 'Blank Canvas'

Introduction:The rumble of the engine, the wind in your face, the open road ahead. These are the sensations that define the spirit of Harley-Davidson motorcycles. In their captivating TV spot titled 'Blank Canvas,' Harley-Davidson masterfully captures the freedom, creativity, and confidence that every rider experiences when they hop on their Harley.

Description:The 'Blank Canvas' TV spot opens with a sweeping aerial shot of a barren desert landscape. As the camera zooms in, we catch a glimpse of a lone biker standing beside his custom-built Harley-Davidson motorcycle. The biker is dressed head to toe in black leather, exuding a sense of rebelliousness and adventure.

The scene transitions to a close-up of the biker's face, revealing the determination and anticipation in his eyes. The soundtrack starts playing, a powerful and engaging tune that matches the spirit of the Harley-Davidson brand.

As the biker mounts his motorcycle, the camera zooms in on the bike's sleek design, highlighting the iconic Harley-Davidson logo emblazoned on the tank. A voiceover begins, narrating the essence of the Harley-Davidson experience and inviting viewers to embark on a journey of self-expression and freedom.

As the biker kicks the engine to life, the raw power of the motorcycle resonates through the screen. Dust clouds billow in the bike's wake as it accelerates, leaving a trail of tire tracks on the desert floor. The biker effortlessly maneuvers the motorcycle, showcasing both the bike's agility and the rider's skill.

Throughout the TV spot, the camera cuts to breathtaking shots of the motorcycle in motion, capturing the adrenaline-fueled moments riders experience on their Harley-Davidson machines. The 'Blank Canvas' TV spot focuses not only on the bike itself but also on the rider's experience, their connection to the road, and the limitless possibilities that lie ahead. It inspires viewers to embrace the freedom to explore, to express their individuality, and to leave their mark on the world.

Conclusion:Harley-Davidson's TV spot, 'Blank Canvas,' masterfully conveys the excitement and liberation that comes with riding a Harley-Davidson motorcycle. It captures the spirit of adventure, highlighting the unique connection between rider and machine. This captivating advertisement paints a vivid picture of the open road, inviting viewers to embark on their own personal journey of self-expression. Just like a blank canvas, a Harley-David

Harley-Davidson TV commercial - Blank Canvas produced for Harley-Davidson was first shown on television on July 28, 2019.

Frequently Asked Questions about harley-davidson tv spot, 'blank canvas'

Sign up to track 44 nationally aired TV ad campaigns for Harley-Davidson. In the past 30 days, Harley-Davidson has had 10 airings and earned an airing rank of #3,039 with a spend ranking of #2,036 as compared to all other advertisers.

Harley Davidson target market, in general consists of Caucasian men above the age of 35 and had recently began targeting younger Caucasian women, Hispanics and African Americans from 25 to 34 with the introduction of lower displacement sport bikes (Crowe, 2006).

Live to Ride, Ride to Live. It's the motto of the Harley-Davidson® nation, accompanying riders over millions of miles of travel.

Sense of belonging- Every person relishes the feeling/sense of belonging. However, not every motorcycle brand can offer that to its customers, and this is where HD has a competitive edge over them. When you buy a Harley-Davidson motorcycle, you become a part of the Harley Davidson owners' community.

Harley-Davidson competitors include Yamaha, Bombardier Recreational Products, Thor Industries, Polaris Inc. and Winnebago Industries.

Wisconsin Harley-Davidson® incorporates the Bar & Shield®, too. Moving away from the Bar & Shield®, the #1 logo was created to celebrate the 1969 AMA Grand National Championship season title. It was later modified to include stars and stripes.

This banner feathers the #1 logo was originally created to celebrate the 1969 AMA Grand National Championship season title of Harley-Davidson racer Mert Lawwill. It was later modified to the current version to include stars within the logo.

Legacy. One of the things that makes Harley-Davidson® so unique is the unparalleled legacy they've created over many generations of making motorcycles. The company was founded in 1903 in Milwaukee, Wisconsin by friends William S. Harley and Arthur Davidson.

If there is one element that surely defines Harley-Davidson, it is the V-Twin engine: it is yet another indelible thread that runs through the whole timeline of the company. The first Harley V-Twin engine was designed in 1909 which was, in fact, five years after great rival Indian.

By this time, many dealerships began to incorporate the Bar & Shield® in their dealership logo. Wisconsin Harley-Davidson® incorporates the Bar & Shield®, too. Moving away from the Bar & Shield®, the #1 logo was created to celebrate the 1969 AMA Grand National Championship season title.

Some of the most popular Harley-Davidson motorcycles include: Harley-Davidson Sportster: The Sportster is a classic Harley-Davidson model that has been around since 1957. It is known for its compact size, low seat height, and agile handling, making it a popular choice for riders of all skill levels.

Moving away from the Bar & Shield®, the #1 logo was created to celebrate the 1969 AMA Grand National Championship season title. It was later modified to include stars and stripes. In 1971 Willie G had it incorporated into the dashboard of the 1971 FX Super Glide® motorcycle.

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