Hotels.com is a globally recognized online accommodation booking platform that has revolutionized the way people find and book hotels. As one of the leading online travel agencies, Hotels.com offers a...
Hotels.com's TV spot titled "Obvious Lies" features a series of absurd false claims that hotels might use in order to persuade potential customers to book with them. The commercial, which was released in 2019 and continues to air today, takes a comedic approach to illustrate the importance of transparency and honesty for both hotels and booking websites like Hotels.com.
The ad opens with a middle-aged man walking into a hotel lobby where the receptionist greets him with an outlandish lie - "our rooms all have elevators". The man looks around, confused, and asks the receptionist where the elevator is. The receptionist leads him to a room where they both squeeze into a small, cramped space that vaguely resembles an elevator.
The ad continues with an assortment of "obvious lies" that hotels might use to lure in unsuspecting guests, such as "our gym is fully equipped with every machine you can imagine" depicting a barren room with only a lone exercise bike, or the claim that their "continental breakfast is free and delicious" while only offering single packets of cereal.
Finally the commercial cuts back to the same man at the beginning of the spot who is shown booking a hotel through Hotels.com and stating "at least Hotels.com has honest reviews". The advertisement ends by asserting that "Hotels.com is so transparent, you can trust they're giving you the lowest price" while showing a screenshot of a hotel with reviews from previous customers.
Overall, Hotels.com's "Obvious Lies" commercial uses humor and absurdity to highlight the importance of honesty and transparency in the hotel industry and underline the benefits of using booking websites such as Hotels.com to make informed and confident choices about choosing a hotel.
Hotels.com TV commercial - Obvious Lies produced for Hotels.com was first shown on television on April 27, 2014.
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