2018 Special Olympics USA Games television commercial 2018

What the 2018 Special Olympics USA Games TV commercial - Together is about.

In 2018, the Special Olympics USA Games showcased a heartwarming TV spot titled 'Together' that captured the spirit of inclusivity and unity. This extraordinary event, held every four years, gathered athletes from all corners of the United States to compete in various sports, highlighting their incredible talents and determination.

The TV spot 'Together' aimed to resonate with viewers, inviting them to recognize and celebrate the exceptional abilities of Special Olympics athletes. With a montage of awe-inspiring moments, the ad depicted athletes of all ages and backgrounds engaging in their respective sports with unwavering passion.

From the swimming pool to the track, from the basketball court to the gymnastics arena, the TV spot highlighted the breadth of sporting events the Special Olympics offers. The ad showcased the grit, resilience, and perseverance that these athletes embody, regardless of their physical or intellectual abilities.

The 'Together' TV spot also emphasized the inclusiveness and camaraderie that is at the heart of the Special Olympics movement. The ad depicted athletes not only excelling in their individual events but also supporting and cheering for each other, creating a powerful sense of community and togetherness.

Furthermore, the TV spot aimed to challenge stereotypes and break down barriers by showcasing the outstanding accomplishments of Special Olympics athletes. It was an inspiring reminder that disability does not define someone's capabilities, and that everyone has the potential to achieve greatness when given the opportunity and support.

The 'Together' TV spot encapsulated the infectious spirit of the Special Olympics, inviting viewers to join in the celebration and support these extraordinary athletes. It served as a reminder that when we come together and embrace diversity, we create a world where everyone's abilities are recognized and celebrated.

By showcasing the highlights of the 2018 Special Olympics USA Games, the 'Together' TV spot left an indelible impression on viewers. It celebrated the power of inclusivity, perseverance, and the human spirit, leaving a lasting impact on all who watched, and inspiring many to take part in the Special Olympics movement.

2018 Special Olympics USA Games TV commercial - Together produced for Special Olympics was first shown on television on July 1, 2018.

Song from commercial 2018 Special Olympics USA Games TV Spot, 'Together'

"Can't Hold Us" by Macklemore & Ryan Lewis

"Can't Hold Us" is a song by American hip hop duo Macklemore & Ryan Lewis , featuring Ray Dalton on vocals. It was originally released on August 16, 2011, as the second single from their debut studio album, "The Heist". The song was later re-released in 2013, following the success of their first single "Thrift Shop," and became a massive hit, reaching number one on the US Billboard Hot 100 chart.

Meaning and Reception

The song's lyrics speak about the duo's rise to fame and their commitment to their craft, with lines like "This is the moment, tonight is the night, we'll fight till it's over" and "Labels out here, nah they can't tell me nothing, we give that to the people, spread it across the country." The song's energetic beat and catchy chorus made it a fan favorite and a staple in many workout playlists.

"Can't Hold Us" was a commercial success, reaching the top of the charts in several countries and achieving Diamond certification from the Recording Industry Association of America (RIAA), which indicates sales of over 10 million copies. The song's music video, which was directed by Ryan Lewis and Jason Koenig, features scenes of the duo and their team traveling around the world and performing in various locations, including a pirate ship and a mountaintop.

Conclusion

Overall, "Can't Hold Us" was a massive hit for Macklemore & Ryan Lewis, and remains a beloved song by fans around the world. The song's uplifting lyrics and catchy beat make it a great choice for a workout playlist or for getting pumped up before a big event.