What the STIHL TV commercial - German Engineered U.S. Manufactured is about.

The STIHL TV Spot, 'German Engineered U.S. Manufactured' is a powerful advertisement that highlights the quality, versatility, and durability of STIHL products. The ad features real STIHL employees and showcases the brand's commitment to German engineering and American manufacturing.

The STIHL TV spot opens with a shot of a chainsaw cutting through thick branches with ease. A voiceover explains that STIHL products are made from German engineering and proudly manufactured in the USA. The camera then cuts to various shots of STIHL employees assembling, testing, and inspecting products in their American factories. The ad features people from different backgrounds working alongside each other, emphasizing the company's commitment to American manufacturing and diversity within their workforce.

The voiceover then explains that STIHL products are not just made to cut wood, but to tackle any project thrown their way. The ad features various STIHL products in action, from chainsaws to leaf blowers, demonstrating their versatility and ability to handle various tasks.

The STIHL TV spot concludes by showing off the brand's durability. The ad features a chainsaw being thrown into a pile of rocks, showing how rugged and tough the products are. The ad ends with the phrase, "STIHL: real people, STIHL people. Real products, STIHL products."

Overall, the STIHL TV spot is an effective way to showcase the quality, versatility, and durability of STIHL products. The use of real employees and American manufacturing emphasizes the brand's commitment to excellence and community. The ad instills a sense of trust and reliability in the viewer, making them more likely to purchase a STIHL product for their own project needs.

STIHL TV commercial - German Engineered U.S. Manufactured produced for STIHL was first shown on television on August 25, 2013.