H&M is a multinational clothing retail company that was founded in 1947 by Erling Persson. The company is headquartered in Stockholm, Sweden, and is known for offering a wide range of stylish and affo...
H&M recently launched a TV spot featuring the talented singer, Lana Del Rey. The ad, titled "Blue Velvet," features Lana singing her rendition of the classic song "Blue Velvet," while sporting various outfits from the H&M lineup.
The TV spot is set in an old Hollywood-style theatre, with Lana crooning on stage and being watched by a captivated audience. The setting and Lana’s sultry voice perfectly complement the moody and nostalgic feel of the song.
The ad was shot by the prominent fashion photographer, Inez van Lamsweerde, and Vinoodh Matadin. Their signature aesthetic is immediately evident in the ad's dreamy visuals, with Lana dressed in everything from a simple white tee to a metallic mini dress. Her outfits are interspersed with scenes of moving curtains and flickering lights, adding to the ad's stylish and mysterious atmosphere.
The spot was, in fact, part of H&M's fall 2012 campaign, named "LA Dreaming." H&M has always been known for its fashion-forward stylings, and this ad is no different. The spot successfully blends the best of H&M clothing and Lana Del Rey's alluring visuals.
All in all, the H&M TV spot featuring Lana Del Rey is a visual feast, giving viewers a glimpse into the magic of Hollywood's golden days, blended with H&M's contemporary fashion. The memorable spot can still be found on social media platforms and continues to inspire fashion lovers and music fans alike.
H&M TV commercial - Blue Velvet produced for H&M was first shown on television on September 20, 2012.
Lana Del Rey's cover of the song "Blue Velvet" was released in 2012 as part of the reissue of her second studio album ), "Born to Die." The song is a cover of the classic 1950s pop song originally written by Bernie Wayne and Lee Morris. Del Rey's version of "Blue Velvet" gained popularity due to its use in an H&M advert and its music video, which pays homage to the creative genius David Lynch and his 1986 film "Blue Velvet."
The lyrics of Del Rey's "Blue Velvet" describe a girl wearing a dress made of blue velvet that is softer than satin and bluer than the night. The protagonist also mentions that the girl's eyes are blue. The song captures a sense of nostalgic longing and romanticism, which is a recurring theme in Lana Del Rey's music.
It's worth noting that while Del Rey's version of "Blue Velvet" gained popularity, the original song was not written for the film "Blue Velvet" by David Lynch. However, it could be argued that Del Rey's choice to cover the song was influenced by the film's themes and desire for violence.
Overall ), Lana Del Rey's cover of "Blue Velvet" showcases her unique style and ability to evoke a sense of longing and nostalgia through her music. The song's popularity and connection to David Lynch's film have further cemented its place in Lana Del Rey's discography.
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