What the Caterpillar TV commercial - Growing Your Business is about.

Caterpillar, the leading manufacturer of construction and mining equipment, has taken a new step in deepening its bond with its customers with its new TV spot, titled 'Growing Your Business.' In the ad, Caterpillar showcases its range of products and services catered to help small and mid-sized businesses grow.

The TV spot opens to showcase the world-renowned iconic yellow Caterpillar machines working, digging, and moving earth in different construction sites across the world. The ad seamlessly blends the machine's performance with the stories of business owners in different walks of life. We see these business owners, men, and women alike, drenched in sweat and talking about their ambitions, challenges, and dreams. These business owners talk about how they thrive on the exciting challenges of growing their business, and how Caterpillar has been their unwavering partner in this journey.

The ad then transitions to show how Caterpillar is not just about heavy machinery. The company offers a range of services that small and mid-sized business owners need to ensure they run their establishments seamlessly. Services including financing options, maintenance services, and customer support to assist the business owners in achieving their objectives and goals.

The ad closes with the slogan "Your growth is our focus" resonating the company's firm commitment towards a new level of customer satisfaction.

Overall, the 'Growing Your Business' TV spot is an embodiment of Caterpillar's values of reliability, durability and easy-to-use machinery and services. It shows how Caterpillar is more than just a provider of machines, but a provider of solutions to help businesses grow. The ad leaves a lasting impression on the viewers, endearing them to the Caterpillar brand and fostering loyalty among business owners.

Caterpillar TV commercial - Growing Your Business produced for Caterpillar was first shown on television on April 17, 2019.