What the Kobalt Xtreme Access TV commercial - Sockets is about.

Kobalt Xtreme Access is a leading brand that specializes in high-quality tools and equipment for professionals and DIY enthusiasts. The company recently launched a new TV spot that showcases one of its newest products: the Xtreme Access Socket Set.

The TV spot, titled "Sockets," begins with a close-up shot of a traditional socket wrench, followed by a series of quick-cut shots that highlight the limitations of conventional socket wrenches. Shots of awkwardly positioned bolts and nuts are shown, conveying the frustration and time-wasting that comes with using these tools.

Then comes the introduction of the Kobalt Xtreme Access Socket Set. The ad demonstrates how the innovative design of the socket allows for it to be used at a 90-degree angle, providing greater flexibility and maneuverability in tight spaces. The shot cuts back and forth between the awkward positions and the tool being used effectively, as the voice-over emphasizes the tool's superiority.

The spot ends with a quick recap of the product's main features, accompanied by a call-to-action encouraging viewers to purchase the product. Overall, the "Sockets" TV spot effectively communicates the limitations of traditional socket wrenches while highlighting the innovative design and features of the Kobalt Xtreme Access Socket Set.

Kobalt Xtreme Access TV commercial - Sockets produced for Kobalt was first shown on television on June 5, 2013.