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Callaway GBB Epic TV commercial - Change in Technology Feat. Phil Mickelson
Callaway

Callaway Golf Company Callaway Golf Company is a leading manufacturer of golf clubs, golf balls, and golf accessories. The company was founded in 1982 by Ely Callaway Jr. with the goal of helping gol...

What the Callaway GBB Epic TV commercial - Change in Technology Feat. Phil Mickelson is about.

Callaway GBB Epic TV commercial - Change in Technology Feat. Phil Mickelson

In the Callaway GBB Epic TV spot, 'Change in Technology', golf superstar Phil Mickelson is featured showcasing the latest in golf club technology. The commercial begins with Mickelson explaining that over the years, he has seen some significant changes in the technology behind golf clubs but nothing like the innovation in Callaway's new driver.

As he drives his ball down the course, the camera zooms in on the club, revealing its intricate design and the features that make it so special. The driver, which is said to be the most technologically advanced golf club ever created by Callaway, boasts a new jailbreak technology that reinforces the face of the club, allowing for extra distance and better accuracy.

Mickelson continues to praise the club, claiming it has already helped him win a tournament, and that he believes it will revolutionize the game of golf. The commercial ends with a shot of the driver and the tagline, "Change Your Game With the New GBB Epic Driver from Callaway."

Overall, the commercial is a compelling promotion of Callaway's new golf club technology and highlights the potential benefits for golfers who choose to invest in the latest and greatest equipment. Additionally, having one of the sport's most successful players endorse the product adds credibility and excitement to the message.

Callaway GBB Epic TV commercial - Change in Technology Feat. Phil Mickelson produced for Callaway was first shown on television on March 17, 2017.

Frequently Asked Questions about callaway gbb epic tv spot, 'change in technology' feat. phil mickelson

The legendary Californian has been a Callaway staffer since 2004 however after his controversial Saudi league comments, Callaway decided to pause their relationship. It appears he still uses several clubs from the brand though.

Workday and Callaway joined KPMG and Heineken/Amstel in dropping Mickelson, 51, after he released a statement Tuesday afternoon acknowledging the comments he made in a November interview to golf writer Alan Shipnuck were “reckless.” Mickelson said he would be taking “some time away to prioritize the ones I love most ...

Callaway paused its sponsorship with Mickelson back in February, when the golf legend's comments about the Saudi government - whom he called "scary mother - - ers" - and the PGA Tour were made public ahead of the Saudi-backed LIV Golf league's start.

Phil Mickelson continues to face the consequences of his controversial comments about the PGA Tour and a proposed Saudi-backed breakaway league. The six-time major champion lost two more sponsors Friday - Callaway Golf and Workday.

According to the suit, Mickelson's suspension was extended another year after his participation in the LIV Golf Invitational in Portland. He will next be eligible to apply for reinstatement after March 31, 2024.

Mickelson has been in self-imposed exile since February, when he made critical comments about the PGA Tour as part of his dealings with the Saudi-backed LIV Golf Invitational Series. He later issued an apology in which he said, “I have often failed myself and others too.

He was suspended even before his debut in the LIV Golf series. According to the lawsuit filed by the former PGA Tour champion, the US-based tour suspended the golfer for alleged reasons like "attempting to recruit players to join [LIV Golf]."

Phil Mickelson is among a group of players who have removed themselves from the LIV Golf lawsuit against the PGA Tour and its suspension of players who have participated in the breakaway Saudi-backed tour.

- Just five minutes before a player meeting began at the Honda Classic, Phil Mickelson addressed unflattering comments about the PGA Tour and others associated with the proposed Saudi Arabia-backed, Greg Norman-led Super Golf League that would siphon off some of the game's biggest stars and rival the PGA Tour.

Mickelson said two weeks ago he had 'moved on' from fighting the PGA Tour, Thursday he said that LIV Golf joining the antitrust suit against the Tour may negate the need for him to be involved.

The Saudis (backers of the breakaway circuit) had clearly forgiven him. Reports and estimates speculate that Mickelson received a signing fee of an astonishing $200 million from LIV Golf. A report by Forbes suggests he likely received half of that up front.

A year ago, then-50-year-old Phil Mickelson dazzled the sports world by winning the PGA and becoming the oldest player to win a major. But Mickelson remains in a self-imposed exile from golf after making inflammatory comments about a new tour financed by money from Saudi Arabia.

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Henrik Stenson photo
Phil Mickelson photo
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Agenices of the Callaway GBB Epic TV Spot, 'Change in Technology' Feat. Phil Mickelson

Callaway GBB Epic TV commercial - Change in Technology Feat. Phil Mickelson
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

Callaway GBB Epic TV commercial - Change in Technology Feat. Phil Mickelson
Taco Truck Creative

Taco Truck Creative is a design and branding agency specializing in creating eye-catching and unforgettable marketing campaigns. Founded in 2012 by a group of creative enthusiasts, the company has qui...

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Callaway GBB Epic Driver
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