What the CHANNELLOCK TV commercial - Lessons is about.

The CHANNELLOCK TV spot titled 'Lessons' is a 30-second advertisement that tells the story of a man who inherited his father's tools, including a pair of CHANNELLOCK pliers. As he uses the pliers to fix a leaky faucet, the scene shifts to moments from his childhood where his father was teaching him how to use the pliers for various tasks.

The advertisement aims to showcase the longevity and durability of CHANNELLOCK pliers, which are depicted as tools that are passed down from one generation to another. The commercial powerfully evokes a sense of nostalgia and emphasizes the importance of learning practical skills from our elders.

The storytelling elements of the spot are complemented by the high production quality, which features sharp close-ups of the CHANNELLOCK pliers in use and a nostalgic soundtrack that reinforces the ad's theme. Overall, the 'Lessons' TV spot is a powerful testament to the value of hard work, determination, and the importance of teaching practical skills to future generations.

CHANNELLOCK TV commercial - Lessons produced for CHANNELLOCK was first shown on television on May 1, 2016.