Microsoft Windows is a prominent operating system that is widely used on personal computers, laptops, and other computing devices. The software is developed and maintained by Microsoft Corporation and...
In 2013, Microsoft aired an advertisement for its Windows 8 operating system. The ad was titled "Scroogled" and featured Rick Harrison, a businessman and reality TV star of the show "Pawn Stars."
The ad targeted Google's practice of scanning Gmail messages in order to target ads to users. Microsoft's slogan in the ad was "Don't get scroogled," suggesting that Google was taking advantage of its users and invading their privacy.
The advert showed Rick Harrison in his pawn shop, where a customer tries to sell him a laptop. The customer explains that he's worried about Google spying on his email, and so he's looking for a computer that doesn't use Gmail. Rick Harrison then explains that the customer needs to switch to a Windows 8 laptop.
The ad then flashes to a shot of a Microsoft Store, where Harrison explains that Microsoft doesn't use customers' emails to sell ads. The store's employees also appear, explaining the features of Windows 8 to potential customers.
The ad was controversial, with some critics accusing Microsoft of overplaying the privacy concerns around Google's practices. Nevertheless, it garnered a lot of attention and was a bold move by Microsoft to take on its largest competitor.
Microsoft Windows Laptop TV commercial - Scroogled produced for Microsoft Windows was first shown on television on November 26, 2013.
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