JoS. A. Bank is a renowned American retailer specializing in men's clothing, particularly in formalwear and business attire. Established in 1905, the company has a long-standing tradition of providing...
The JoS. A. Bank TV Spot, 'Signature GOLD Suits Work' is a 30 second commercial that showcases the fine craftsmanship and quality of the JoS. A. Bank Signature GOLD Suits. The commercial opens with a close-up of a beautifully tailored Signature GOLD Suit. The fabric looks rich and elegant as it catches the light. It then fades to a man putting on the jacket and straightening out the sleeves as the narrator shares the advantages of the suits.
The narrator explains that the suits are made from incredibly soft and lightweight wool and silk blend fabrics that ensure maximum comfort while keeping the wearer looking sharp. The viewer can see that the suit fits the man perfectly, as if it was made just for him. The man looking at himself in the mirror seems to have exuded confidence, thanks to the impeccable tailoring of the suit.
The commercial ends with the JoS. A. Bank logo and a final shot of the man walking confidently out of the house towards a waiting convertible car. The message in the commercial is clear, that the Signature GOLD Suits are a mark of excellence, quality, and style. The TV spot is a great example of how design and advertising can come together to create an engaging and effective experience.
JoS. A. Bank TV commercial - Signature GOLD Suits Works produced for JoS. A. Bank was first shown on television on May 4, 2014.
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