What the John Deere 1 Series TV commercial - Change Your Plans is about.

In the John Deere 1 Series TV spot titled "Change Your Plans," viewers are taken on a journey with a young couple who had initially planned on having a fun day out in the city. They had planned to explore different tourist attractions and enjoy the busy, modern city life.

However, their plans are disrupted when they come across a John Deere compact tractor. The couple becomes immediately captivated by the versatility and power of the tractor, which is also perfect for their small farm. They decide that they need to invest in this tractor, and instead of spending the day in the city, they drive out to the countryside to test drive the machine.

In this TV spot, John Deere is showcasing its 1 Series tractor, which is designed for less intensive farming operations. The ad cleverly juxtaposes the busy city life with the peace and tranquility of rural living, highlighting the benefits of owning a compact tractor.

The commercial features no dialogue instead the imagery is powerful enough on its own. With the use of a catchy tune, inspiring imagery, and an engaging storyline, "Change Your Plans" is an ad that reminds us all to embrace the unexpected, try new things, and make the most of our time out in the country. The moral of this story is that sometimes the best things in life come when we allow ourselves to veer off course and try something new, and by embodying this spirit, John Deere delivers a powerful message that resonates with viewers.

John Deere 1 Series TV commercial - Change Your Plans produced for John Deere was first shown on television on February 3, 2019.