HistoryOlay, formerly known as Oil of Olay/Olaz/Ulan/Ulay, is an American skincare brand that was originally created in South Africa in the 1950s. The company was acquired by Procter & Gamble in 1985...
The Olay Firming & Hydrating Body Lotion With Collagen TV Spot, titled 'Honour: More Than Just Moisturize' takes a deep dive into the essence of women's identities. The ad portrays women who are proud of who they are and their achievements. The focus is not just on moisturizing the skin, but on providing a boost of confidence to women, urging them to take pride in their bodies and everything they stand for.
The TV spot shows women from all walks of life – from athletes to businesswomen, from mothers to daughters – who take care of themselves and their bodies. The ad emphasizes the importance of feeling confident in one's body, irrespective of one's age or occupation.
The Olay Firming & Hydrating Body Lotion With Collagen is specifically designed to help women achieve that feeling of confidence. The lotion is enriched with collagen, which helps to tighten and firm the skin. It also hydrates the skin, keeping it moisturized for up to 24 hours.
Through the TV spot, Olay aims to empower women by acknowledging them and their achievements, thereby instilling a sense of pride and confidence. The ad encourages women to take care of their skin, but also to honor themselves and everything they stand for.
Overall, the Olay Firming & Hydrating Body Lotion With Collagen TV Spot 'Honour: More Than Just Moisturize' is not just a commercial advertising a product, but rather a reflection of the values that this product represents – self-care, confidence, and empowerment.
Olay Firming & Hydrating Body Lotion With Collagen TV commercial - Honour: More Than Just Moisturize produced for Olay was first shown on television on July 6, 2022.
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