MOORESVILLE, N.C. (April 6, 2023) - Dale Earnhardt Jr. and Sun Drop announced a multi-year extension to their partnership that will see the Keurig Dr Pepper-owned company serve as the primary sponsor for the NASCAR Hall of Famer in one late model race in both 2023 and 2024.

8 After driving the No. 8 Chevrolet for Dale Earnhardt, Inc. (DEI), his father's team in the NASCAR Cup Series, for much of his early Cup career, he moved to Hendrick Motorsports to drive the No. 88 in 2008. He remained with Hendrick until his last season as a full-time driver in 2017.

He also earned seven Winston Cup championships, a record held with Richard Petty and Jimmie Johnson. On February 18, 2001, Earnhardt died in a sudden last-lap crash during the Daytona 500 due to a basilar skull fracture.

26 career Through the end of his full-time career, Earnhardt amassed 26 career victories, including the 2004 and 2014 Daytona 500s. His 26 victories tie him for 29th on NASCAR's all-time race winners list.

Some of his well-known endorsement partners include Chevrolet, Goody's, Wrangler, Axalta, Gillette, EA Sports, and many others. Dale Jr. also owns a media production company named Hammerhead Entertainment.

Tex' sons, Hal and Jim Babe, eventually joined him in the business as did later, his grandsons, Dodge, Derby, and Bull. Together the Earnhardt family is at the helm of one of the nation's largest privately held automotive empires and is the most recognized auto dealer group in the southwest.

Dale is an Axxelo Fission, which is identical to the NASCAR Chevrolet Monte Carlo. He is painted red, with the number 8 painted in white on his doors and roof. He has the Dale Earnhardt, Inc. logo on his hood as well as his fenders, and several Piston Cup sponsor stickers on his doors.

And in the process he delivered an emotional victory at the Daytona International Speedway that looked every bit as dominating as when his father used to rule the sport. Earnhardt started third in the blue and yellow No. 3 Wrangler Chevrolet, the debut for NASCAR's newly designed car of the future.

Overall, thirty-five different drivers have won the Championship, with Richard Petty, Dale Earnhardt, and Jimmie Johnson holding the record for most titles at seven. Johnson has the record for most consecutive Drivers' Championships, winning five from 2006 to 2010.

Richard Petty All-time NASCAR Cup Series winners

Now in its 22nd year, JR Motorsports is the professional race team co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick.

Top 50 Dealership Groups in the U.S.

• Hendrick Automotive Group – 96 dealerships.
• Lithia Motors Inc.
• Sonic Automotive Inc.
• Prime Automotive Group – 57 dealerships.
• Ken Garff Automotive Group – 50 dealerships.
• Suburban Collection – 45 dealerships.
• #1 Cochran Automotive – 23 dealerships.
• Holman Automotive Group Inc.