What the National Responsible Fatherhood Clearinghouse TV commercial - Dadication is about.

The National Responsible Fatherhood Clearinghouse TV spot titled 'Dadication' showcases WWE superstar Kofi Kingston as a proud and devoted father, emphasizing the importance of positive fatherhood and involvement in children's lives.

The TV spot opens with a heartwarming scene of Kofi Kingston playing with his daughter. The joy on their faces is evident as they engage in playful activities, representing the special bond between a father and his child. As the camera pans out, we see a montage of other fathers actively participating in parenting. They are shown spending quality time with their children, reading bedtime stories, teaching life skills, and simply being present in their lives.

Throughout the commercial, a powerful voiceover narrates the message of the National Responsible Fatherhood Clearinghouse. It highlights the role of fathers as mentors, nurturers, and positive influences in the lives of their children. The TV spot passionately promotes the concept of "dadication" – the commitment of fathers to actively and consistently engage with their children.

The visuals are accompanied by uplifting music, adding to the emotional impact of the message. The essence of the TV spot aims to break stereotypes surrounding fathers, dispel the notion that parenting is predominantly a mother's responsibility, and encourage fathers to step up in their role as caregivers.

As the commercial concludes, Kofi Kingston appears again, this time addressing the camera directly. He shares his personal experience of being a father and the profound impact it has had on his life. He encourages fathers everywhere to embrace their role and become actively involved in their children's lives, offering support, guidance, and love.

The TV spot wraps up with the National Responsible Fatherhood Clearinghouse logo, accompanied by the campaign's tagline, "Celebrate, educate, and motivate dads to make a positive difference." The powerful messaging throughout the commercial serves as a rallying cry to inspire fathers across the nation to embark on their journey of "dadication."

The 'Dadication' TV spot, featuring Kofi Kingston, effectively captures the essence of responsible fatherhood, using his celebrity status to amplify the message. By showcasing diverse fathers in various parenting scenarios, the commercial sends a strong and inclusive message that fatherhood knows no boundaries. It calls on fathers from all walks of life to rise up and embrace their role, promoting the well-being and happiness of their children.

National Responsible Fatherhood Clearinghouse TV commercial - Dadication produced for National Responsible Fatherhood Clearinghouse was first shown on television on June 16, 2021.