What the HUMIRA TV commercial - Food Drive is about.

The HUMIRA TV Spot 'Food Drive' is a 30-second commercial that promotes the effectiveness of HUMIRA medication in treating autoimmune diseases such as Crohn's disease, ulcerative colitis, and rheumatoid arthritis.

The commercial starts with a shot of a woman standing at a grocery store entrance, holding a donation box for a food drive. As she greets people entering the store and encourages them to contribute, the scene suddenly changes to show her struggling to carry a bag of groceries due to her rheumatoid arthritis.

The viewer is then introduced to HUMIRA's revolutionary technology that can address the underlying cause of autoimmune diseases. The medication reduces inflammation in the body that causes debilitating symptoms, including joint pain, fatigue, and swelling.

The simplicity and effectiveness of the HUMIRA treatment are highlighted through a visual representation of a key that unlocks the body's natural ability to heal itself. This is emphasized by the slogan "Unlock Your Ability."

The spot ends with the woman back at the store entrance, now able to carry the groceries with ease, thanks to HUMIRA. The impact of the medication is evident as she smiles at the viewer, confident in her ability to continue to manage her condition and help others in the community.

Overall, the HUMIRA TV Spot 'Food Drive' successfully delivers a concise and compelling message about the medication's ability to improve the quality of life for persons with autoimmune diseases. It effectively highlights the importance of seeking out medical treatment, and the positive impact it can have on the daily lives of those affected.

HUMIRA TV commercial - Food Drive produced for HUMIRA [Arthritis | Psoriasis] was first shown on television on November 12, 2017.