What the Clorox TV commercial - A Clear Choice is about.
Clorox is a household name that many people are familiar with. Not only does the brand offer a wide range of cleaning products, but it’s also known for its catchy advertisements. One of those ads is the Clorox TV Spot, 'A Clear Choice'.
The ad starts with a woman who is trying to clean her kitchen. She tries various cleaners, but none of them do the job as effectively as Clorox. The woman seems frustrated with her options until the Clorox logo appears on the screen.
The logo transforms into a glass of water, which is used to demonstrate just how powerful Clorox really is. The woman pours some Clorox into the glass of water, and it immediately becomes crystal clear. The ad states that Clorox is "a clear choice," and the woman is left with a kitchen that is spotless.
The Clorox TV spot is a prime example of effective advertising. It shows the viewer that Clorox is the best choice for cleaning, and it does so in a creative manner. Rather than showing a before-and-after cleaning scene, the ad uses the glass of water to demonstrate Clorox's power.
Overall, the Clorox TV Spot, 'A Clear Choice,' is a well-executed advertisement that effectively communicates the benefits of Clorox products. It's no wonder that Clorox is one of the most trusted names in cleaning.
Clorox TV commercial - A Clear Choice produced for
Clorox
was first shown on television on July 6, 2014.
Frequently Asked Questions about clorox tv spot, 'a clear choice'
Clorox® Disinfecting Bleach, the bleach you've known and trusted for generations with the power to clean, whiten, disinfect, and kill bacteria and viruses.
Procter & Gamble
In 1957, Clorox was purchased by Procter & Gamble, which renamed its new subsidiary the Clorox Company.
Key company information
In 2022, Clorox generated global net sales worth approximately 7.1 billion U.S. dollars, a slight decrease compared to previous year, while the company's gross profit amounted to over 2.5 billion U.S. dollars.
Let's start clean
Let's start clean.
At Clorox, we've always known that clean matters. Scientific studies link clean living spaces with real life benefits, like healthier eating choices, better sleep, even healthier mindsets.
Thank the main ingredient, bleach, for these antimicrobial properties, according to Travers Anderson, a research and development manager for Clorox. It's is especially great for disinfecting because it's an oxidant that attacks and breaks down the cell walls of microorganisms.
Because bleach is a powerful disinfectant when used properly, it's often used to clean bathrooms or to wipe down commonly-touched and shared surfaces that can lead to germ transmission - counter tops, faucets, cabinet handles, doorknobs, the trashcan lid, toilet seats, and the refrigerator doors, says Gagliardi.
The Clorox Company has an overall rating of 3.7 out of 5, based on over 1,538 reviews left anonymously by employees. 67% of employees would recommend working at The Clorox Company to a friend and 52% have a positive outlook for the business. This rating has decreased by -3% over the last 12 months.
The Clorox Co (Clorox) is a manufacturer and marketer of consumer and professional products. The company's product portfolio includes grilling products, digestive health products, cat litter, dressings and sauces, cleaning and disinfecting products, bags and wraps, and home care products.
While we've been headquartered in Oakland, California, since 1913, we have offices, manufacturing plants, research & development facilities and joint ventures in about 25 countries and territories around the world.
Chlorine bleach vs. non-chlorine bleach at a glance
| Chlorine Bleaches |
---|
Bleach Ingredients | • Sodium Hypochlorite • Sodium Dichloroisocyanurate |
Common Names | • Regular Bleach • Household Bleach • Clorox® Disinfecting Bleach • Clorox® Splash-Less® Bleach • Clorox® Zero Splash™ Bleach Packs |
Bleach saves lives
It's also one of the most requested items in the wake of a natural disaster. Sodium hypochlorite, the main ingredient in Clorox® bleach, is one of the most effective disinfectants on Earth, killing over 99 percent of bacteria and viruses commonly found in untreated water, such as E. coli and cholera.
FY 2024. Clorox ranks No. 13 on Newsweek's list of the World's Most Trustworthy Companies 2023. Clorox is named among the World's Best Companies of 2023 by Time magazine and Statista.