What the RXBAR Chocolate Sea Salt TV commercial - Whatever is about.

Title: RXBAR Chocolate Sea Salt TV Spot, 'Whatever' Featuring Ice-T

Intro:In a groundbreaking and unexpected collaboration, RXBAR has teamed up with legendary rapper and actor Ice-T to create their latest TV spot for their popular Chocolate Sea Salt flavor. This unconventional partnership aims to capture the essence of RXBAR's "Whatever" mentality, emphasizing the brand's commitment to real, clean ingredients and a bold, no-nonsense attitude. Prepare yourself for a captivating journey through the world of RXBAR and the unparalleled energy that Ice-T brings to the table.

Scene 1: The Stage is SetThe camera pans over a dimly lit concert stage, revealing Ice-T standing front and center, microphone in hand. The crowd is electric with anticipation, eager to witness the fusion of music and nutrition.

Ice-T: "Ladies and gentlemen, get ready for a taste of something real. It's time to unleash the power of RXBAR!"

Scene 2: The Power of SimplicityAs the beat drops, the camera transitions to a close-up shot of an RXBAR Chocolate Sea Salt, showcasing its minimalistic packaging. The simplicity of the wrapper mirrors RXBAR's commitment to using only simple, wholesome ingredients.

Voiceover: "RXBAR, a protein bar with no B.S. - just real ingredients and real satisfaction."

Scene 3: The Unleashing of FlavorThe camera cuts to a slow-motion shot of Ice-T taking a bite from the RXBAR. He savors the combination of rich chocolate and sea salt, his expression a testament to the bar's irresistible taste.

Ice-T: "This ain't just a bar. It's a flavor explosion that'll make your taste buds bow down!"

Scene 4: A Dynamic Workout RoutineThe scene transitions to a montage of individuals from various backgrounds engaging in intense workouts, fueled by the energy and nutrition provided by RXBAR. From weightlifting to yoga, each individual showcases the versatility of the product.

Voiceover: "RXBAR fuels your whatever with protein-packed goodness, whether you're in the gym, on the go, or simply embracing the day."

Scene 5: Ice-T Drops the MicThe commercial reaches its climax as Ice-T ends his performance with a resounding mic drop. The camera pans out as the crowd erupts in applause, captivated by the energy and authenticity that Ice-T and RXBAR have brought to the stage.

Ice-T: "RXBAR, baby! Fuel your passions, your hustle, your whatever!"

Closing:As the screen fades to black, the RXBAR logo appears, followed by the tagline, "RXBAR: Whatever it takes." The commercial leaves viewers inspired to embrace their passions, push boundaries, and fuel themselves with the real, clean ingredients that RXBAR offers.

Outro:The RXBAR Chocolate Sea Salt TV spot featuring Ice-T is a testament to the brand's commitment to authenticity, boldness, and superior taste. With this collaboration, RXBAR delivers a powerful message that resonates with individuals who seek to fuel their "whatever" with real, high-quality nutrition. So, whatever you're chasing, whatever you're tackling, remember that RXBAR has your back - providing you with the energy to conquer whatever life throws at you!

RXBAR Chocolate Sea Salt TV commercial - Whatever produced for RXBAR was first shown on television on August 19, 2018.