Most noticeably, the logo features a star in the top right corner. Symbolizing Coldwell Banker's position in the real estate industry as a leader as well as our real estate agents' position in the local market as experts that guide people home, the CB North Star represents a commitment to excellence.

Blue is daring, determined and driven to succeed. It's the color of thinkers, doers and dealmakers, 92,000 agents strong, spanning 47 countries across this big blue planet. Blue is true, and blue is beautiful. That's why blue is the official color of the Coldwell Banker brand.

The company landed on a modern, cleaner version of the Coldwell Banker name with a sans serif font and a new logo accented with a star in its upper right corner. The brokerage calls it the “North Star” because it represents the company's mission to guide clients.

Now it all comes down to your logo color combination. The power and emotion of color is a great tool to shape your brand identity and how your audience perceives it. So while this decision may seem simple, the hues you choose for your logo will inform your overall visual identity across every customer touchstone.

More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. When you choose your logo and brand's color palette, you're also selecting the emotions and associations you're seeking to evoke.

Some common examples include slab serif, garamond, bodoni, and didot. Serif typefaces are best used as business logo fonts if your brand is attempting to convey feelings of elegance and tradition.

A color scheme consists of a combination of colors used in a range of design disciplines, from fine art to interior design to graphic design. Each color scheme consists of one or more of the twelve colors present on the color wheel.

Color schemes are used to create style and appeal. Colors that create an aesthetic feeling when used together will commonly accompany each other in color schemes. A basic color scheme will use two colors that look appealing together.

Different colors evoke different emotions and associations. For example, green can signify growth, health, and nature, while red can symbolize passion, excitement, and urgency. Facebook uses blue as its primary color in its branding.

We discuss colour meanings and what it means for designers. Colours can be divided into two main categories, warm colours and cool colours. Warm colours would be red, orange and yellow with orange being the most neutral of these. Warm colours are usually associated with passion, energy, enthusiasm and excitement.

Learning about the four main font categories - Serif, Sans Serif, Display, and Script - is an excellent place to start. Let's review the basics about each font type and some examples of brands that use them.

A brand font is a specific typeface that is a part of your visual brand identity. They will be a part of your brand's guidelines that will help you be consistent when creating new materials such as business cards, sell sheets, booklets, billboards, social media graphics, and more!